Sarawak to Become Regional Animation and Gaming Hub With New Event

Malaysia is positioning itself as a preferred global hub for the digital creative economy, with the upcoming BAGFEST 2026 in Sarawak serving as a cornerstone for industry expansion. The event, themed “Forging Sarawak’s Digital Future as the Regional Hub for Animation & Games,” aims to generate RM100 million in export opportunities and RM50 million in investments by connecting local talent with international markets.

Strategic Goals for the Digital Creative Industry

Minister of Digital Gobind Singh Deo stated that BAGFEST 2026 represents a coordinated effort between the Federal and Sarawak governments to catalyze innovation and economic growth. The festival, scheduled for August 19 to 23, 2026, is designed to move beyond mere exhibition, focusing instead on building export-ready intellectual property (IP).

According to Anuar Fariz Fadzil, CEO of the Malaysia Digital Economy Corporation (MDEC), the initiative prioritizes turning human potential into commercial outcomes. By facilitating partnerships between Malaysian studios and global investors, the government intends to strengthen the digital content ecosystem. The event targets over 1,500 industry delegates from more than 20 countries, creating a direct pipeline for Malaysian creators to reach international audiences.

Economic Impact and Talent Development

A primary objective of the festival is to address talent pipeline needs through the MYFutureJobs Creative Speed Dating Career Fair. Organized alongside PERKESO, Malaysia’s Social Security Organisation, the fair aims to connect between 500 and 1,000 jobseekers directly with industry employers. This focus on employment aligns with the broader national goal of making Malaysia a preferred destination for world-class digital talent.

The festival’s structure balances B2B engagements—such as conferences, workshops, and portfolio reviews—with B2C activities like creative tournaments and showcases. By hosting these at two venues in Kuching, organizers hope to foster a local environment where pop culture enthusiasts and industry leaders can interact, further cementing Sarawak’s reputation as a creative digital hub.

Sustainability in Digital Content

Innovation at BAGFEST 2026 extends to the event’s operational footprint. The festival will feature “Wayang Pacak” at Taman Perpaduan, an outdoor animation screening inspired by traditional open-air cinema. Notably, this program is powered by green energy solutions, representing what organizers describe as Sarawak’s first zero-emission outdoor animation screening experience.

Pro Tip: Maximizing Festival Participation

For studios and independent creators, the value of the festival lies in the B2B matchmaking sessions.

Frequently Asked Questions (FAQ)

• When and where is BAGFEST 2026 taking place?
  The event will be held from August 19 to 23, 2026, across two venues in Kuching, Sarawak.
• What is the primary economic target of the festival?
  The festival aims to facilitate RM100 million in export opportunities and RM50 million in new investment opportunities for the digital creative sector.
• Who should attend the MYFutureJobs Creative Speed Dating Career Fair?
  The fair is intended for jobseekers looking to enter the animation and gaming industries, connecting them with potential employers and industry leaders.
• Is the event open to the general public?
  Yes, the program includes both B2B industry sessions and B2C activities, such as tournaments and outdoor screenings, designed for public engagement.

Are you a creative professional or a studio owner looking to expand your reach? Explore the official event website to review the various pass options and plan your participation in Borneo’s flagship digital creative event.