Sars tightens grip on Bonang Matheba over alleged R7m tax debt

by Rachel Morgan News Editor

The South African Revenue Service (Sars) has threatened to seize the assets of media personality Bonang Matheba over more than R7m in alleged unpaid income tax.

Tax Dispute and Potential Asset Seizure

Sars issued a final notice of debt collection to Matheba on February 17, giving her 10 business days to settle the outstanding amount or reach a payment arrangement. Failure to comply could lead to a civil judgment and the authorisation of a sheriff to sell her assets.

Did You Grasp? Sars Commissioner Edward Kieswetter stated in September that influencers must declare all income streams, including endorsements and sponsorships, as these are considered taxable.

According to Sars, the notice stems from Matheba’s alleged failure to submit her personal income tax returns for the 2025 financial year. Matheba’s publicist, Jerry Deeuw, stated that all tax disputes are confidential and any issues are between Matheba and Sars.

Sars spokesperson Siphithi Sibeko declined to comment, citing taxpayer confidentiality as protected by chapter 6 of the Tax Administration Act.

Broader Compliance Drive

This action is reportedly part of a wider Sars effort to ensure compliance among media personalities and social media influencers. Sars has increased scrutiny of income generated through social media platforms and large online followings.

Expert Insight: The increased focus on influencers’ tax obligations reflects a broader trend of tax authorities adapting to the evolving digital economy and seeking to capture revenue from previously untaxed income streams. This could set a precedent for similar enforcement actions in the future.

Matheba, a well-known television personality and influencer with over 10 million followers across social media platforms, has been a public figure since 2002.

Frequently Asked Questions

What action has Sars taken against Bonang Matheba?

Sars has threatened to seize the assets of Bonang Matheba over more than R7m in alleged unpaid income tax and issued a final notice of debt collection on February 17.

What does Matheba’s publicist say about the matter?

Jerry Deeuw stated that all information relating to tax disputes is confidential and that any disputes would be an issue between Matheba and Sars.

Is this action isolated to Bonang Matheba?

No, this action appears to be part of a broader compliance drive by Sars targeting traditional media personalities and social media influencers.

As Matheba considers her options, it remains to be seen whether a payment arrangement can be reached or if the matter will proceed to a civil judgment.

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