iPhone 18 Pro Pricing Starts at $1,199
Apple priced its latest flagship smartphone lineup starting at $1,199 for the iPhone 18 Pro and $1,299 for the iPhone 18 Pro Max, according to CNET. That represents a $100 price increase over previous-generation models.
Both devices officially hit store shelves on Sept. 18, CNET reported. Major carriers and retailers are already rolling out aggressive trade-in credits, financing incentives, and limited-time promotions to offset the higher hardware costs.
Carrier Trade-In Offers and Financing Credits
Verizon customers adding a new line on the Unlimited Ultimate plan and trading in an eligible device can save up to $1,200, according to CNET. That promotion drops the base iPhone 18 Pro down to zero dollars, while discounting the Pro Max version to around $3 a month.
AT&T offers up to $1,200 for any device valued at $230 or more, bringing the standard 256GB iPhone 18 Pro model down to $0. CNET noted that AT&T also provides up to $930 off for devices valued at $130 or more, and up to $350 for old or damaged phones worth at least $35.
T-Mobile customers subscribed to the Experience Beyond plan can trade in an eligible device or add a new line to receive up to $1,200 off. CNET reported that this structure makes the iPhone 18 Pro free, or prices the Pro Max at about $3 a month.
Trade-in deals and carrier promotions reduce costs
Apple offers up to $885 off the new lineup with an eligible trade-in, accepting recent iPhones alongside select Google and Samsung devices. Buyers using an Apple Card receive 3% cash back on their purchase, according to CNET.
Best Buy stocks the lineup with activation required through AT&T or Verizon, offering up to $1,200 off with a Verizon new line activation or an AT&T Premium or Elite 2.0 trade-in. Xfinity Mobile Plus gives up to $930 off with a trade-in and a new line.
Budget carriers are also discounting service costs. Mint Mobile reduces a full year of unlimited service by 50% down to $15 a month for new customers buying the phone, while Visible provides $480 in service credits for buyers paying full retail price on the Plus Pro plan.
What colors and prices define iPhone 18 Pro models?
What colors do the iPhone 18 Pro and Pro Max come in?
The lineup is available in black, silver, glacier, and burgundy, according to CNET.
How much does the base iPhone 18 Pro cost without trade-ins?
Apple set the starting retail price at $1,199 for the iPhone 18 Pro and $1,299 for the iPhone 18 Pro Max.
Does Best Buy sell unlocked iPhone 18 Pro models?
No, Best Buy does not carry unlocked models and requires activation through either AT&T or Verizon at the time of purchase.
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