Jessie and D’Lila Combs, the 19-year-old twin daughters of Sean “Diddy” Combs, are launching their own fashion brand, 12TWINTY1, while navigating the public fallout surrounding their father’s legal proceedings. According to Page Six, the twins are working to establish an independent identity in the fashion industry, distancing their professional trajectory from the criminal charges currently facing their father.
Building a Brand Amid Legal Controversy
Despite the high-profile criminal case against their father—who is currently serving a 50-month sentence at a federal facility for charges related to transporting for the purpose of prostitution—the twins maintain that their business ventures remain separate from his personal legal issues. D’Lila Combs told Page Six that her father’s media presence is distinct from their own, stating, "Our path is separate. We’re trying to stay positive and are focused on what we’re building."
The twins, who are the children of the late Kim Porter, began planning their clothing line approximately three years ago, well before their father’s 2024 arrest. Following their high school graduation, they shifted their focus to the development of 12TWINTY1, a line specializing in casual wear.
Mentorship from Behind Bars
Although Sean Combs is currently incarcerated, the twins report that he continues to provide guidance on their business operations. Jessie Combs noted that they have frequently sought his advice, citing his experience as the founder of the Sean John clothing label.
"He is very proud of us," Jessie said. "Many times we have turned to him for advice and he has helped us incredibly." The twins credit both their father and their late mother, Kim Porter, for their initial interest in fashion, noting that both parents influenced their sense of style from a young age. Kim Porter passed away in 2018 at the age of 47 due to a pulmonary infection.
The "777" Collection Details
The debut collection from 12TWINTY1 is titled "777," a number the twins chose for its personal significance. According to the sisters, the number reflects their status as twins born seven minutes apart and serves as a tribute to their parents, as seven was a favorite number for both Kim Porter and Sean Combs.
Pricing for the collection is set at:
- Tank tops: $34
- Hoodies: $119
Did you know?
Although Diddy is the father of seven children, only Jessie, D’Lila and their brother Christian “King” Combs are the children of Porter.
Frequently Asked Questions
What is the name of the twins’ new fashion brand?
The brand is called 12TWINTY1.
Are the twins still receiving business advice from their father?
Yes, according to the twins, Sean Combs continues to mentor them on their business development from the federal correctional facility where he is currently held.
What is the inspiration behind the "777" collection name?
The name refers to the seven-minute gap between the twins’ births and the fact that seven was a favorite number for both of their parents.
How does the brand distance itself from their father’s legal issues?
The twins have publicly stated that their career path is separate from their father’s, emphasizing that they are focused on their own professional goals and independent brand identity.
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