According to price-tracking data from Enhver.no and independent consumer service DinSide, Norwegian shoppers face continued grocery price increases on everyday items, led by sharp hikes on Pepsi Max and Mills kaviar.
Pepsi Max Price Surge Outpaces General Grocery Inflation
The cost of a 1.5-liter single bottle of Pepsi Max has climbed to 41.90 kroner at Kiwi, according to DinSide’s weekly market monitoring. Price tracking shows the item cost 35.40 kroner in the second week of 2026, before moving sequentially through 37.90 kroner and 39.90 kroner.
This trajectory marks an 18.4 percent increase in the liter price since the start of the year. Tom Ystaas, a pricing expert working with DinSide, called the trend a massive jump in a short timeframe. Ystaas noted that while 4-packs of 1.5-liter bottles saw more modest adjustments previously, the single-bottle increases lack a clear market justification.
Mills Kaviar Climbs More Than 50 Percent in a Year
Alongside carbonated beverages, Mills kaviar in 185-gram tubes has experienced steep price adjustments. Market data published by DinSide shows the Kiwi price for the item moved from 24.90 kroner in week 21 of last year to 32.90 kroner later in the season, before reaching 34.90 kroner and hitting 38.40 kroner recently.
Compared to other retailers, the same tube retails for 32.90 kroner at Rema 1000 and Extra. Truls Lea, a price tracker for DinSide, stated that the 54.2 percent cumulative rise over slightly more than a year comes as a surprise to analysts. Lea explained that incremental increases allow costs to rise unnoticed by consumers who buy the same basket items week after week.
Retailer Response to Supplier Pressures
Addressing the criticism over pricing trends, Kiwi communications director Kristine Aakvaag Arvin explained that previous price points reflected promotional campaign periods. According to Arvin, the chain has received recent incoming price hikes from external suppliers across multiple categories.
Arvin emphasized that while wholesale increases directly affect retail shelves, the chain works to maintain low prices and avoids implementing larger increases than necessary.
Pro Tips: How to Stretch Your Grocery Budget
- Compare chain specials: Weekly circulars reveal significant regional variances; for instance, Bunnpris held the top spot for overall basket savings in the latest tracking period, offering 186 kroner in total reductions across eight key items.
- Target multi-buy deals: DinSide’s basket analysis highlights that combining offers on staples like fresh salmon, frozen pizza, and soda can yield discounts exceeding 33 percent.
Discounts and Savings in the Current Market
Despite steep climbs on specific goods, analysts report substantial savings remain available for shoppers who track weekly circulars. DinSide’s basket review identified 20 primary grocery deals yielding a combined discount of 636 kroner—a reduction of over 33 percent.
Bunnpris captured top placement for total savings in the latest survey, offering eight top-tier deals spanning household cleaners, coffee, and frozen pizza varieties. Ystaas awarded the chain a rating of 5 for its competitive offerings.
Frequently Asked Questions
Why are Pepsi Max prices increasing so quickly?
According to pricing experts at DinSide, single-bottle prices for 1.5-liter Pepsi Max have risen by 18.4 percent since January, moving from 35.40 kroner to 41.90 kroner at Kiwi without a clear market explanation from analysts.
How much has Mills kaviar gone up in price?
Data from DinSide shows Mills kaviar (185g) has risen by 54.2 percent since week 21 of last year, moving from 24.90 kroner to 38.40 kroner at Kiwi, while other stores like Rema 1000 price the same item at 32.90 kroner.
Which grocery chain offers the best overall deals right now?
According to price tracker Tom Ystaas, Bunnpris secures the most favorable overall savings this week, featuring the top eight discounted items with a combined savings of 186 kroner.
Where can consumers find reliable weekly grocery comparisons in Norway?
Independent price comparison data is published regularly by DinSide in collaboration with market trackers Truls Lea and Tom H. Ystaas, covering major Norwegian chains including Meny, Kiwi, Extra, Rema 1000, Obs, Bunnpris, Spar, and Prix.
Join the Conversation
Have you noticed unexpected price jumps on your weekly grocery staples? Share your local store findings in the comments below, or subscribe to our newsletter for weekly updates on consumer savings and market trends.