Tracy Nguyen has been promoted to chief communications officer at Skims, taking on expanded oversight of entertainment, sports, and brand partnerships, according to the intimate apparel brand. In her new role, Nguyen will continue leading global communications while maintaining her position as co-general manager of the NikeSkims venture, reporting directly to cofounders Kim Kardashian and Jens Grede.
Expanding Oversight at Skims
The appointment establishes a new executive post at the company. Since joining the brand in 2024 as executive vice president of communications and entertainment, Nguyen has driven the global communications strategy and cultural relevance for the label. According to the company, she guided the partnership between Skims and Nike before being named co-general manager of that joint venture in 2025.
In her expanded capacity, Nguyen will oversee brand collaborations, cultural activations, and the development of celebrity, talent, and sports partnerships. Based in New York, she continues to work closely with Kardashian and Grede, who launched the shapewear, loungewear, and underwear brand in 2019 before expanding into categories like Skims Mens in 2023.
Pro Tip: Brand strategy in modern retail relies heavily on cross-industry partnerships, merging high fashion with athletic wear and entertainment to maintain cultural visibility across diverse consumer segments.
Leadership Recognition and Industry Background
Cofounders Kardashian and Grede praised Nguyen’s strategic instincts and foundational involvement with the brand. According to Kardashian, Nguyen has acted as a trusted adviser since the brand was “just an idea,” understanding how to protect and grow the label for targeted audiences. Grede noted that expanding her oversight across global communications, entertainment, sports, and brand partnerships is a natural progression for the executive.
“Skims has already redefined what is possible and with so much more ahead, I couldn’t be more excited to continue building together with our incredibly talented team,” Nguyen said regarding her promotion.
Before joining Skims, Nguyen served as chief brand officer for KKW Brands starting in 2017, partnering closely with Kardashian across the portfolio. Her extensive public relations background includes cofounding Industry Public Relations, which she ran for over a decade, alongside leadership roles at People’s Revolution, 5W Public Relations, and Sunshine Sachs.
Frequently Asked Questions
Who is Tracy Nguyen?
Tracy Nguyen is the chief communications officer at Skims and co-general manager of NikeSkims, overseeing global communications, sports, entertainment, and brand partnerships.
Who founded Skims?
Skims was founded in 2019 by Kim Kardashian and Jens Grede, who serve as chief creative officer and chief executive officer, respectively.
What was Nguyen’s previous role at Skims?
Prior to her promotion to chief communications officer, Nguyen joined Skims in 2024 as executive vice president of communications and entertainment.
Join the Conversation
What are your thoughts on how cross-industry partnerships shape modern fashion brands? Share your perspective in the comments below or explore our latest industry reports.
d, without any additional comments or text.
[/gpt3]