Sony Unveils Bravia True RGB TVs with Advanced Color Technology
Sony has launched its Bravia True RGB TV lineup, featuring the Bravia 9 II and Bravia 7 II models, which utilize proprietary RGB Backlight Master Drive Pro technology to achieve the largest color volume in the company’s home TV history. The new series introduces individually controlled red, green, and blue LEDs, enabling enhanced color purity, brightness, and accuracy compared to traditional blue-backlit LED TVs. According to Sony, the technology combines elements of Mini LED and OLED to deliver purer color, higher brightness, and picture accuracy that holds up in any room,
as stated by Michael Bell, Head of Home Entertainment Business Unit, Sony Australia.
Pricing and Availability Details
The Bravia 9 II starts at $5,999 for the 65-inch model, with larger sizes available at higher price points, including an 115-inch variant priced at $44,999. The Bravia 7 II, positioned as a more affordable option, begins at $2,699 for the 50-inch model, with prices increasing for larger sizes. Both models are available in Australia, with the Bravia 9 II launching in July for 65-, 75-, and 85-inch variants, and the 115-inch model available in September. The Bravia 7 II launched in June for 55-inch and 65-inch models, with larger sizes available from July. Sony emphasized studio calibration for optimal performance across streaming platforms like Netflix and Prime Video.
Performance and Key Features
The Bravia 9 II and 7 II share core features, including independently driven RGB LEDs, Acoustic Multi-Audio Plus for immersive sound, and the Mirage stand to conceal cables. The Bravia 9 II includes additional enhancements such as Contrast Booster 40, Luminance Booster Pro, and Immersive Backlight Pro, which reduce glare and improve contrast. The Bravia 9 II’s anti-reflective screen significantly reduces ambient light reflections, though performance degrades at extreme viewing angles (beyond 70 degrees). Brightness measurements show the Bravia 9 II reaching 3,800 nits for HDR highlights, surpassing the Bravia 7 II’s 2,200 nits. However, both models deliver similar full-field white brightness (around 850 nits). Sony claims its picture processing algorithms enhance color and brightness utilization, with reviews noting incredible light-diffusing matte screen
and vibrant, colorful
HDR performance. The Bravia 9 II also features up-firing beam tweeters for improved surround sound immersion.
Industry Context and Competitor Positioning
The company highlights its 20-year history of LED control advancements, from the 2004 Qualia 005 to the 2016 Backlight Master Drive. While the Bravia 9 II competes with high-end OLED and Mini LED TVs, it faces challenges such as limited HDMI 2.1 ports (only two of four) and a price premium over flagship OLED models. Despite these drawbacks, the TVs are praised for their color accuracy, with reviewers noting sky blue, foliage, and skin tones
appearing “wonderful” in Professional mode. Sony’s focus on “color volume” and “glare-free” screens aims to differentiate the lineup in bright-room environments.
Consumer Considerations
The Bravia 9 II’s $1,000 price jump over the 7 II raises questions about value, particularly for consumers prioritizing gaming features like full HDMI 2.1 support. However, Sony emphasizes the 9 II’s superior brightness and anti-reflective screen as key advantages for casual viewers. Both models integrate Google TV with Gemini AI for content discovery, while the Bravia 7 II offers a more accessible entry point for those seeking RGB technology. As RGB LED TVs gain traction in 2026, Sony’s launch underscores its commitment to pushing color and brightness boundaries, though its success will depend on balancing innovation with affordability.
Worth a look