A study commissioned by the Friedrich Ebert Foundation reveals that Soviet-era legacies continue to shape voter values in Latvia, influencing political preferences across different generations. Political scientist Mārtiņš Hiršs told Latvijas Radio that these historical ties drive a preference for “strong hand” politics among older populations, creating specific vulnerabilities to modern non-military security threats like information warfare.
How does Soviet-era legacy affect Latvian voters?
The recent research highlights a persistent divide in the Latvian electorate. According to political scientist Mārtiņš Hiršs, the values held by older generations are still heavily influenced by the Soviet period. This historical imprint manifests in political leanings that favor more centralized or “stronger” leadership styles.
These values don’t just exist in isolation. They help define the current political spectrum in Latvia. When voters align themselves with specific parties, their underlying worldview often reflects these deep-seated historical experiences. This creates a complex landscape for policymakers attempting to build a unified national identity.
Understanding these value shifts is critical for predicting how the electorate will respond to modern crises. If a significant portion of the population leans toward traditionalist or authoritarian-style governance due to historical conditioning, it changes how democratic institutions must communicate with the public.
The Friedrich Ebert Foundation, a German political foundation, frequently commissions these studies to understand how democratic values evolve in the Baltic states compared to Western Europe.
Why are the Baltic states a focus for international security?
The study isn’t limited to Latvia. Researchers conducted similar assessments in Lithuania and Estonia to provide a comparative view of the Baltic region. Hiršs noted that this comparative approach is essential because international observers and local politicians need to see how these three neighbors differ in their social “cracks” or vulnerabilities.

The Baltic states are increasingly viewed as a testing ground for various forms of hybrid influence. By comparing the voter values of Latvia, Lithuania, and Estonia, the Friedrich Ebert Foundation can identify patterns of susceptibility. This data helps international partners understand where to direct support to strengthen regional stability.
Recent geopolitical shifts have moved the spotlight toward the Baltics. While much of the world focuses on traditional military movements, the internal social cohesion of these nations has become a primary concern for international security analysts.
Comparing Security Focus: Military vs. Non-Military
Security experts now distinguish between two distinct types of threats facing the region:
- Military Security: Traditional defense involving tanks, aircraft, and drone technology.
- Non-Military Security: Cognitive and social defense, focusing on information warfare, media integrity, and social cohesion.
What is the rising threat of information warfare?
Hiršs emphasized that the “information war” is a reality in which Baltic societies are already living. Unlike a physical invasion, information warfare targets the perceptions and values of the citizenry to create internal division.
This form of conflict exploits the exact “vulnerabilities” identified in the study. When a society has existing ideological fractures—such as those stemming from the Soviet legacy—information campaigns can more easily widen those gaps. This makes it harder for governments to maintain a unified stance on critical issues.
To counter this, Western nations are shifting their investment strategies. Rather than focusing solely on hardware, there is a growing emphasis on supporting Baltic non-governmental organizations (NGOs) and independent media. The goal is to empower local voices to address societal needs and resist foreign influence through more effective communication.
When addressing regional security, prioritize “cognitive resilience.” Strengthening local media literacy and supporting community-based NGOs can be more effective at neutralizing information warfare than traditional military deterrents alone.
Frequently Asked Questions
Who commissioned the study on Latvian voter values?
The study was commissioned by the Friedrich Ebert Foundation to analyze political spectrums and societal values in the Baltic region.

How does the Soviet legacy impact modern politics?
According to Mārtiņš Hiršs, the legacy influences older generations to prefer “strong hand” politics, which affects the overall political landscape and social cohesion.
What is the difference between military and non-military security?
Military security involves physical assets like tanks and drones, while non-military security involves protecting the information environment and social stability from influence operations.
What do you think about the influence of historical legacies on modern voting? Share your thoughts in the comments below or subscribe to our newsletter for more deep dives into regional security trends.
