Fired Up: Aat Amsterdam‘s Busiest Fireworks Shop as New Year Approaches
Amidst the bustling atmosphere of Pim Santhuizen’s fireworks shop, customers of all ages pick their desired creations from the vast display arrayed on the counters. Many have already placed their orders online, while others, captivated by the dazzling array, still deliberate over their choices.
Pim’s love for the trade sparked in his in-laws’ shop, and years later, he set up his own business, now thriving for over 45 years. His festive shop on Amsterdam’s Middenweg bustles year-round, but in these final days of December, it’s all about explosive New Year’s eve celebrations.
Proving that big spenders aren’t confined to Black Friday, Pim’s shop sees both modest purchases—a few euros—and hefty investments, up to €300. Last year, an avid fireworks enthusiast splashed out a staggering €1000, according to a store employee. Yet, even the city’s fireworks ban hasn’t deterred enthusiasts, with locals and tourists alike eager to light up the night sky.
Among the assortment, some shoppers are seeking tiny treasures like star-shaped sparks, while others invest in heavy-hitters like knallerwten to inch their pets towards firework acceptance. Prices vary widely, with novelty items like the latter costing a mere €1.
For those favoring professional pyrotechnics over DIY, Amsterdam stages spectacular shows at Museumplein, Sloterplas, IJburg, Nelson Mandelapark, Weesp, and more. As for Pim, he’s noticed no reduction in foot traffic, despite the anticipated ban impact in prior years.
So, whether you’re a seasoned fireworks fanatic or a curious newcomer, the flames of festivity burn bright at Pim’s shop, as Amsterdam counts down to a firework-filled New Year.
