Spcine Play Launches New App for Samsung and LG Smart TVs

Spcine, an agency linked to the São Paulo Municipal Secretariat of Culture and Creative Economy, has expanded the reach of Spcine Play, Brazil’s first public streaming platform. According to the agency, the service is now available via updated applications for Samsung and LG Smart TVs, alongside support for devices running the Roku operating system, such as TCL, Philco, and Philips models.

Expanding Access to Brazilian Cinema

The transition to television-based streaming aims to increase the comfort and practicality of viewing the platform’s catalog. Since its launch in 2016, Spcine Play has functioned as a public policy tool designed to democratize access to audiovisual content. By moving beyond mobile devices and computers, the platform seeks to integrate Brazilian cinema into the home entertainment environment.

Did you know?

Spcine Play hosts over 170 titles, ranging from rare cinematic works and historical classics to contemporary festival releases and thematic showcases.

Catalog Diversity and Curated Content

The platform’s library focuses on the diversity of national production. According to Spcine, the catalog is curated by cinema specialists and updated on a regular basis. Featured titles include classic films such as Pixote, alongside works by the comedian Mazzaropi and the group Os Trapalhões. Contemporary productions like O Livro dos Prazeres, Tia Virgínia, and Café com Canela are also available to users.

Beyond traditional feature films, the platform hosts short-form content and exclusive partnerships with cultural institutions and film festivals. This curation strategy is part of a broader mandate to strengthen the Brazilian film industry by providing a dedicated digital space for local creators.

Accessibility and User Experience

Spcine Play remains free for all users across Brazil. Accessing the service requires only a simple registration process. To ensure the platform remains inclusive, the organization reports that it continuously invests in accessibility resources. These features currently include the integration of subtitles and audio description for a selection of titles within the library.

Pro Tips for Accessing Spcine Play

  • Check your App Store: Users with Samsung or LG smart televisions can find the dedicated application directly in the TV’s native app store.
  • Roku Compatibility: If your television uses the Roku system—such as certain models from TCL, Philco, or Philips—the app is available for download through the Roku channel store.
  • Multi-device support: If you are away from your TV, the platform remains fully functional on iOS and Android mobile devices, as well as desktop web browsers.

Frequently Asked Questions

Is there a subscription fee for Spcine Play?

No, the platform is entirely free for all users located within Brazil.

HOW TO INSTALL APPS IN YOUR SAMSUNG SMART TV / Google Play Store Not Possible

Do I need to create an account to watch films?

Yes, accessing the content requires a simple registration process on the platform.

Which devices are currently supported?

The service supports Samsung and LG Smart TVs, devices using the Roku system (TCL, Philco, Philips), mobile devices (iOS and Android), and standard computer web browsers.

Does the platform offer accessibility options?

Yes, Spcine incorporates features such as subtitles and audio description to improve accessibility for its users.


Have you explored the latest additions to the Spcine Play catalog? Share your favorite Brazilian film recommendations in the comments below or subscribe to our newsletter for more updates on national cinema trends.

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