Step into a C-drama: Hanfu photo shoots surge in Singapore

The allure of the Tang Dynasty—an era defined by its cosmopolitan spirit and lavish aesthetics—is finding a new life in the modern era. What began as a fascination with period C-dramas is evolving into a tangible cultural movement, where individuals are no longer content with simply watching history on screen. they aim for to inhabit it.

In Singapore, this trend is manifesting through high-end “cultural makeovers.” For 43-year-old homemaker Cynthia Hou, the experience was more than a photo shoot; it was an exploration of identity and beauty. Hou, who coordinated a family outing with her sister and 74-year-old mother, spent seven-and-a-half hours being styled in Tang Dynasty-inspired hanfu, complete with intricate accessories and elaborate updos.

According to Sharon Ling, photographer and creative director at the hanfu studio Dressed Up Dreams, the appetite for these experiences is surging. Ling notes that demand for such photo shoots has risen by around 20 per cent in the past year.

The Rise of “Modern Hanfu” and Daily Fusion

Whereas professional studio sessions provide a gateway, the next frontier for traditional Chinese aesthetics is the transition from the studio to the street. We are seeing the emergence of “Modern Hanfu,” where traditional elements—such as the cross-collar or wide sleeves—are integrated into contemporary wardrobes.

This shift is part of a broader movement known as Guochao (national tide), where young consumers blend traditional heritage with modern street style. This trend suggests a future where cultural attire is not reserved for special occasions or photo shoots but becomes a staple of daily expression and a statement of cultural pride.

Redefining Beauty Standards Through History

One of the most compelling aspects of the hanfu revival is its potential to challenge narrow, modern beauty ideals. The Tang Dynasty aesthetic, in particular, celebrated a fuller figure, offering a refreshing alternative to the “standard-sized” expectations often found in contemporary Asian media.

“I was especially drawn to its aesthetic richness. And on a slightly cheeky note, since I’m not exactly a standard-sized Asian, I like to think I might have fit the beauty ideals of that era quite well.” Cynthia Hou, Homemaker

As more people embrace these historical looks, we can expect a broader cultural conversation regarding inclusivity. The future of this trend likely involves a move toward “size-inclusive” traditional wear, ensuring that the opulence of the past is accessible to all body types in the present.

Intergenerational Bonding and Cultural Tourism

The experience of Cynthia Hou and her mother highlights a growing trend: using traditional fashion as a bridge between generations. For many in the Asian diaspora, dressing in hanfu is a way to reconnect with ancestral roots and create shared memories with elders.

Industry experts predict this will fuel a rise in “experiential cultural tourism.” Rather than visiting museums as passive observers, travelers are increasingly seeking immersive packages that include authentic clothing, professional styling, and photography in historically significant locations. This transforms tourism from a sightseeing activity into a personal narrative experience.

The Role of C-Dramas in Globalizing Aesthetics

The “C-drama wave” has acted as a powerful catalyst, exporting Chinese aesthetics to a global audience. The meticulous attention to detail in costume design—what Hou described as the thought went into every single detail – the outfits, colours, fabrics, hairstyles, accessories—has set a high bar for real-world recreations.

As streaming platforms continue to expand the reach of these dramas, the demand for high-fidelity cultural makeovers will likely spread beyond Singapore and China to other global hubs. This creates a lucrative opportunity for specialized stylists and photographers who can translate screen-accurate costumes into wearable reality.

For more on how fashion intersects with identity, explore our guide on evolving global fashion trends or visit the UNESCO archives to learn more about intangible cultural heritage.

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