An organization providing news and reporting is directly appealing to its audience for financial support. The organization states that while advertising revenue contributes to its mission, it has proven insufficient this year.
The Need for Reader Support
The organization emphasizes the value it provides to those who seek independent and unbiased news. It frames its reporting as delivering “the truth” and suggests that readers are already choosing to visit because of this commitment.
The appeal explicitly asks those who find value in the reporting to contribute financially, stating that contributions will enable the continuation of “accurate and meaningful journalism” for all who need it.
The organization does not specify what might happen if funding goals are not met, but the language used implies a potential risk to its continued operation.
Frequently Asked Questions
What is the primary reason for this appeal?
The organization states that advertising revenue has not been enough to support its mission this year.
Who is being asked to contribute?
The appeal is directed to readers who find value in the organization’s reporting.
What will the contributions be used for?
Contributions will be used to continue producing “accurate and meaningful journalism.”
As news organizations explore novel funding models, what role do you believe readers should play in supporting the journalism they consume?
