Starbucks and PepsiCo joined the advertising boycott

Starbucks and PepsiCo supported the advertising boycott announced by Facebook by human rights organizations and supported by a number of American companies. According to Fox Business, citing sources, Pepsi will refuse to advertise on a social network in July and August. The company did not make an official statement.

Starbucks said it would suspend ads on all social networks. “We will stop placing our advertisements on the platforms of all social networks and continue to discuss with our media partners and organizations working to protect civil liberties how to stop the distribution of speeches that sow hatred,” the company said in a statement.

The protest against the fact that Facebook does not moderate on its platform publications promoting hate and hatred, was joined by large corporations Unilever, Coca-Cola, Honda, Hershey’s and several other companies – the number of participants in the action exceeded one hundred. All of them will not post their ads on Facebook and Instagram for at least a month.

According to Bloomberg estimates, Facebook’s market value fell by $ 56 billion, and Mark Zuckerberg’s personal fortune decreased by $ 7.2 billion.

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Starbucks and PepsiCo joined the advertising boycott

Starbucks and PepsiCo supported the advertising boycott announced by Facebook by human rights organizations and supported by a number of American companies. According to Fox Business, citing sources, Pepsi will refuse to advertise on a social network in July and August. The company did not make an official statement.

Starbucks said it would suspend ads on all social networks. “We will stop placing our advertisements on the platforms of all social networks and continue to discuss with our media partners and organizations working to protect civil liberties how to stop the distribution of speeches that sow hatred,” the company said in a statement.

The protest against the fact that Facebook does not moderate on its platform publications promoting hate and hatred, was joined by large corporations Unilever, Coca-Cola, Honda, Hershey’s and several other companies – the number of participants in the action exceeded one hundred. All of them will not post their ads on Facebook and Instagram for at least a month.

According to Bloomberg estimates, Facebook’s market value fell by $ 56 billion, and Mark Zuckerberg’s personal fortune decreased by $ 7.2 billion.

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Coca-Cola stopped advertising in Facebook

American Corporation Coca-Cola joined the boycott and ceased for the next 30 days to advertise in Facebook. So the company reacted to the failure of the social network to moderate on its platform of publishing, fuelling hatred and enmity.

“There is no place for racism, no place for racism in social networks. Coca-Cola Company will suspend placement of paid advertising on all social media platforms worldwide for at least 30 days”,— reads the statement of the chief Executive officer of the company James Quincy.

Within the next month, according to Mr. Quincy, the management of Coca-Cola will reconsider the advertising policy and will determine whether to make changes. “We also expect greater accountability and transparency from our partners, among social networks,” he added.

Earlier in the campaign Stop Hate for Profit was joined by several dozen of the largest companies in the world. According to experts, to Facebook, which is annually on advertising earns about $70 billion, this advertising boycott could be a serious blow. In addition, on the background of the ad boycott of Facebook stock continued to fall.

To boycott the social network — in the material “Kommersant” “commercial break”.

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Facebook removed the is trump from accusations of Nazi symbols :: Policy :: RBC

In the promotional posts of the supporters of the trump used an inverted red triangle, which in the camps was designated political prisoners. The organizers of the advertising campaign indicate that the same symbol is in the Emoji Facebook

Photo: Sean Gallup / Getty Images

Facebook has removed part of the ad political campaign of Donald trump, reports NBC, citing a statement by the representative of the social network. The reason was a suspicion that one of the symbols associated with the symbols the Nazis used.

We are talking about a upside down red triangle. The Nazis used this symbol in the concentration camps to refer to political prisoners and Communists. (the pink triangle, for example, used to refer to homosexuals, brown labeled the Roma, the star of David — Jews).

Symbols were placed on the pages owned by Trump and Vice-President Mike Pence, as well as for advertising and regular posts on the page “Team Trump”. In the library of the ads Facebook indicated that one of these positions was launched on 17 June, his coverage was supposed to be about 1 million people. The cost of the advertisement was within $100 — $199. Now it doesn’t because it violates our advertising policies Facebook.

The organizers of the campaign pointed out that this symbol is also one of the symbols of the movement “Antifa”, which trump accused in the riots in the United States, seeking its ban. In one of the groups that is leading a team of trump, after the news about the ban said that an inverted red triangle is widely used, including as Emoji, stands for belonging to the “anti-fascists” and is not associated with the Nazi symbols.

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“Magnet” is ready to invest 50 million rubles in startups – news retail and retail

June 17, 2020, 09:43

2529 views

Russian retailer “Magnit” jointly with the Fund “SKOLKOVO” has launched the accelerator in search and introduction of new technologies — MGNTech, write “Vedomosti” with reference to the representative of “Magnet” and the representative of Fund “SKOLKOVO”.


Source: “Magnet”

The retailer plans to Finance the selected projects and start-UPS in 50 million rubles by the end of 2020. Startups that will participate in the accelerator MGNTech, will present to the Board of Directors and employees of the business areas “Magnet” pilot projects in several industries: financial technology, Biomedicine, unmanned management, data analysis, etc.

According to the Director of retailer John Dunning, thus the “Magnet” will be able to find new solutions to improve business processes. The results of the implementation of projects of participants of the accelerator in “Magnet” the company plans to receive in the years 2021-2022 total economic effect of not less than 1 billion rubles.

The accelerator according to the representative of “Magnet”, running under the strategy, digital transformation, which
retailer
said in February 2020.

Magnit has launched a system control repairs. Details of the project

“Magnit” shares with the suppliers information about the product and increases sales

“Magnet” is looking for innovative IT solutions

“Magnit” has signed a strategic agreement with “1C” at SPIEF-2019

Earlier it was reported that “Magnet” in may has recorded a surge in sales of beauty products.

In addition, the “Magnet” has started to monitor the queues in supermarkets.

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“Magnet”

“Magnet” is one of the leading retail chains in the food trade in Russia, the leader of the p…

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The article refers to the themes of: Research and ratings, automation in 1C

Source: Vedomosti

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Consultants “M. Video” was released online news retail and retail

On 15 June 2020, 13:23 2907 views

Network “M. Video” in the framework of the model One Retail has launched a website and mobile app personal video consultations. The buyer can see the major appliances for the home, get expert advice and best personalised offer in any convenient location, communicating with the seller through the website or mobile app.

LariBat / shutterstock

“M. Video” offers a single contactless buying process and selection of equipment at any point of contact on the website, mobile app and retail stores. Consultants M. Video use smartphones with special software that can identify the buyer and make a personal offer. Online consultations will allow them to communicate with customers on the sales floor but also in any other place where it is convenient for the buyer. Using video call with a specialist retailer, the buyer will receive information about the desired product, will see the model from different angles, discuss all the details of the purchase.

Consultants “M. Video” through a video call can not only show the technique on the trading floor, but in real-time to verify the existence of the desired model in stock, compare the price with other offerings on the market. The buyer will receive the most advantageous offer taking into account the current promotions and available bonus rubles.

M. Video is completely transformed into online business, and in the framework of the model One Retail, combining all the advantages of shopping online and in stores, we offer clients the same level of service at all points of contact. For example, you can choose a smartphone app and pick it up after 15 minutes in the shop, or, conversely, to look into the store, shoot the QR code using our mobile app and then pay for the purchase, on turning to the cashier. Video consultation is another step in this direction, and now our experts can help not only in store but also online. The pilot project showed that every third video consultations end up buying. The important role played by new experience, personalized offers and personal acquaintance with the goods,” says managing Director of “M. Video” Dagmar Ivanova.

At the moment the service is consulting on video available to users from Moscow, St. Petersburg, Rostov-on-don, Saratov, Voronezh, Krasnodar, Tver and Kaluga. To communicate with the store through a video call you need to go to the page for the product on the website or mobile application, “M. Video” and click on “View live”. The seller will connect to live broadcasts from the trading floor of the shop and will demonstrate a refrigerator, a washing machine, a TV or built-in appliances with your smartphone. Client enable video calling is not necessary. After the consultation, staff will help to arrange pickup from store, home delivery or send product information by email. In the personal Cabinet on the website and the application provides secure payment by credit card or using mobile payment services, to reduce the number of social contacts.

Earlier it was reported that “M. Video-Eldorado”: the smartphone market in may, returned to growth.

Moreover, “M. Video-Eldorado”: the sale of laptops in Russia in April rose by almost 70%.

Retail.EN

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“Tape” will e a “Gal” at work in 9 stores news retailers and retail

10 June 2020, 12:39 6868 views

Lenta announces the expansion of the project to expedite customer service. Chat-bot Set Galya will work in ten stores.

Source: Lenta

Lenta will continue to use a chatbot Set Galya to work with privileged operations at the box office and will expand the project to 10 stores. In the first “pilot” hypermarket chat-bot helped cashiers two months: the evaluation of the effectiveness of handling requests with cash accelerated in 6 times, and saving time was 60 hours per month. Set Galya allows the cashiers to perform operations that previously required personal involvement of a chief cashier: removing items from a receipt, the cancellation position and the change in the number of purchases. Senior teller
receive, through the chat-bot generated the query from the cash register system and one click confirms the operation.

The pilot project took place in the hypermarket “Lenta” on the Avenue Obukhovskoy defense in St. Petersburg, where the box office is more than 4000 of preferred operations in the month. Measurements were taken of the speeds for each operation. Using chat bot improves quality of service: the buyer spends the least time on making a purchase and contact with fewer employees, which is especially important in the current situation. Employees cash lines of “Tape” also praised the interface of the solution and speed of implementation of the usual process in electronic form.

Earlier it was reported that “Lenta” has started the service of ordering and pickup of goods from the hypermarkets.

In addition, the “Tape” will accelerate business transformation through innovation and startups.

Retail.EN

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Lenta, a Russian hypermarket chain. Operated by the company “Lenta”. Head office n…

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The article refers to the topics: FMCG, food retail, alcohol, sales staff
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McDonald’s opens its first antivirus restaurant – Retail & Retail News

May 5, 2020, 09:19 2630 views

At the entrance to such a restaurant there is a hand disinfector, and the places for waiting for orders are divided among themselves, reports Reuters.
Photo: Reuters

McDonald’s, an American fast-food restaurant chain, has opened a pilot facility in Arnhem, the Netherlands. The main idea of ​​the new format was to ensure maximum safety of visitors and workers from infection with a new type of coronavirus.

Inside the first McDonald’s restaurant of the quarantine era, protective barriers, glass and floor markings are installed. All employees work in respirators and protective suits, and also maintain distance with the help of protective screens. At the entrance to the restaurant and near the cash desks there are hand disinfectors, and the places for waiting for orders are divided among themselves. All food is served to visitors on metal trays that are transported by employees on carts.

“We tried to figure out how to ensure the safety of our customers and employees, while maintaining the atmosphere of the restaurant … These are radical changes, but we hope to make sure that customers do not notice them,” said McDonald’s representative in the Netherlands Eunice Koekkuk.

Earlier it was reported that restaurateurs suggested starting the opening of establishments with summer verandas.

McDonald’s: during self-isolation, Russians began to drink more coffee.

Retail.ru

The article relates to: Restaurants, Coronavirus
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Workplace well-being, reconciliation and companionship are reinforced in the coronavirus crisis

Nailted study says workers say they experience less stress

Workplace well-being, reconciliation and companionship are reinforced in the coronavirus crisis

Telecommuting

The platform that measures the work environment in companiesNailted, has carried out a studyamong more than 3,000 workersto se herevolution and the impact confinement has had,caused by the COVID-19 crisis, in thelevel of motivation and well-being of the same.

To do this, the platform has compared different parameters before and during quarantine.

According to the study, thelevel of well-being with respect to stressit was rated by workers with a 6.2 out of 10 before quarantine. However, they currently value it with a 7.1, which implies aimprovement of more than 15%.One of the factors that can be decisive in reducing stress isconciliation, which according to the workersIt has improved during the weeks of confinement almost 10%.

With regard to the relationship between partners there are also some significant changes.

Companionship has improved nearly 10%during this period of teleworking, with a rating of9 out of 10. According to the workers,collaborationbetween thesehas improved 7%andthe trustbetween them a9%.

Furthermore, according to Nailted, there are differences between companies with more or less than 250 employees. With respect topeer communication, it isbetter in smaller ones, whereIt has grown by 13%.Those of more workers, however, register a fall of 3%.

On the other hand, inLarger companies workers’ collaboration with their boss or director has worsened by 2.5%during quarantine, while stoppingthe smaller ones have improved 8.5%(going from a rating of 7.7 to 8.4 out of 10).

However, regarding the level of motivation in the companies, in the larger ones it has grown by 5% these weeks, while in those with less than 250 employees it has grown by 2%.

â € œThis study reflects that, although many companies find themselves in a situation of forced remote work, the level of workers’ well-being has not only been maintained, but has improved. In these moments, more than ever, the communication of companies with workers and the companionship among them is essential, so it is necessary to provide them with tools that make this possible, â € he says.Jos Ignacio Andrs, founder and CEO of Nailted.

Nailted is a platform that arises due to the need of companies tosolve the communication problem they have with their employees.A challenge that at this time it is even greater, since most of the teams are teleworking.

In this situation,the startup has decided to offer its platform for free to all companieswho may need it, to help themimprove the flow of communication with your employeesandto size, in this way,the work environmentin order to solve problems and maintain productivity and performance.

* If you found this article interesting, we encourage you to follow us onTWITTERand to subscribe to ourDAILY NEWSLETTER.

Digital HR

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The coronavirus crisis drives well-being, conciliation and companionship

Nailted study says workers say they experience less stress

The coronavirus crisis drives well-being, reconciliation

The platform that measures the work environment in companiesNailted, has carried out a studyamong more than 3,000 workersto se herevolution and the impact confinement has had,caused by the COVID-19 crisis, in thelevel of motivation and well-being of the same.

To do this, the platform has compared different parameters before and during quarantine.

According to the study, thelevel of well-being with respect to stressit was rated by workers with a 6.2 out of 10 before quarantine. However, they currently value it with a 7.1, which implies aimprovement of more than 15%.One of the factors that can be decisive in reducing stress isconciliation, which according to the workersIt has improved during the weeks of confinement almost 10%.

With regard to the relationship between partners there are also some significant changes.

Companionship has improved nearly 10%during this period of teleworking, with a rating of9 out of 10. According to the workers,collaborationbetween thesehas improved 7%andthe trustbetween them a9%.

Furthermore, according to Nailted, there are differences between companies with more or less than 250 employees. With respect topeer communication, it isbetter in smaller ones, whereIt has grown by 13%.Those of more workers, however, register a fall of 3%.

On the other hand, inLarger companies workers’ collaboration with their boss or director has worsened by 2.5%during quarantine, while stoppingthe smaller ones have improved 8.5%(going from a rating of 7.7 to 8.4 out of 10).

However, regarding the level of motivation in the companies, in the larger ones it has grown by 5% these weeks, while in those with less than 250 employees it has grown by 2%.

â € œThis study reflects that, although many companies find themselves in a situation of forced remote work, the level of workers’ well-being has not only been maintained, but has improved. In these moments, more than ever, the communication of companies with workers and the companionship among them is essential, so it is necessary to provide them with tools that make this possible, â € he says.Jos Ignacio Andrs, founder and CEO of Nailted.

Nailted is a platform that arises due to the need of companies tosolve the communication problem they have with their employees.A challenge that at this time it is even greater, since most of the teams are teleworking.

In this situation,the startup has decided to offer its platform for free to all companieswho may need it, to help themimprove the flow of communication with your employeesandto size, in this way,the work environmentin order to solve problems and maintain productivity and performance.

* If you found this article interesting, we encourage you to follow us onTWITTERand to subscribe to ourDAILY NEWSLETTER.

Digital HR

.