Colombia became the first country in the Americas in which the Asian cell phone company Vivo began its expansion, after more than 9 years of operations in the smartphone industry in the world. in which it is already the fifth largest manufacturer of these communication equipment and the third most important in the mobile device business in Southeast Asia and India, according to spokespersons for the firm.
Since last friday two of the versions of its equipment (Y 50 and Y 30) are part of the offer of mobile equipment that can be obtained in chain stores such as Éxito, Falabella and Alkosto, Juan Camilo Velandia, Manager of Vivo Colombia Retail Channel, said, who also said that they are equipment that is available to anyone, since their cost ranges between 782,900 pesos and 1’190,000 pesos.
The Y50, for example, is ultra-fast and smooth with 8GB of RAM; 128 GB of internal memory, a 5,000 milliamp (mAH) battery, which allows an autonomy of two days in normal use of the device and the possibility of reverse charging.
This equipment has an improved full HD plus screen of 16 megapixels; It incorporates four cameras, a front one, a wide-angle and a micro lens that allows photos with more details and sharpness, as well as a fingerprint sensor on the back of the equipment for better handling.
There were five attributes of the country that led its directors worldwide to choose Colombia as their starting point for their expansion in the Americas, even despite the current global pandemic situation.
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Indeed, because Colombia has the third highest consumption in the region; a robust population (50 million inhabitants); good macroeconomic figures, which even in the midst of the pandemic allow a better growth dynamic compared to its peers; strategic geographic location, to the extent that it is in the center of the americas and a greater percentage of its population with mobile devices, Vivo’s directives will lean towards the country to debut in Latin America.
“There are many reasons why we have set ourselves in this country to create and contribute in a joint effort”, said Jingbo Long, president of vivo Colombia, for whom Colombians need new consumer options, since the number and proportion of mobile phone companies in the country has remained static for a long time.
“We identified that the top five smartphone brands have 70 percent of the market share,” Long said.
There are many reasons why we have set ourselves in this country to create and contribute in a joint effort
I live, say their directives in Colombia, Not only does it come with technological support, through a service center that is about to open in Bogotá, but it also has its own call center, in which technical advice is provided to users of the brand.
“Innovation and development are Vivo’s spearheads, they are the basis to the point that 80 percent of the company’s investment goes to these areas. This means that our equipment is in high demand in the countries where we are present and where we do not compete for prices but for quality, “says Juan Camilo Velandia.
He also commented that They do not expect to win the market by entering a price war in the country and that the goal they have planned for this year is between 5 and 10 percent of cell phone sales in the stores where they are offering their equipment.
“For the medium term, our goal is to be among the three best-selling cell phone brands in the country,” said the manager, who said that As the brand is positioned, new mid- and high-end products, as well as accessories, will be added to their portfolio of offers. for your equipment that are among the latest generation products.
Currently, the company, whose headquarters are in Dongguam (China), and its technology is supported by nine Research and Development centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Taipei, Tokyo and San Diego.
By: Economy and Business