Nike to Slash Thousands of Online Distributors in China
The company will restrict its online footprint to its official website, mobile app, and flagship stores on Tmall, JD.com, and Douyin. This strategy aims to curb pricing inconsistency and brand fragmentation in a region that’s already shrunk about 30% in the last five years, according to company data. Consolidating the Digital Marketplace Currently, Nike products … Read more