Henkel’s got2b Turns Hair Color Into a Summer Cooling Solution
Henkel Japan’s brand got2b, in partnership with I&S BBDO Japan, has launched the “COOL COLOR” campaign, which positions lighter hair shades as a functional tool for personal temperature regulation. According to data from the brand’s outdoor testing, blonde hair can register surface temperatures up to 13.05°C lower than black hair after 20 minutes of direct … Read more
