What’s Driving the Market Surge: Insights from Sweeting and Yen
Asia is emerging as a primary destination for global live music touring, driven by a rising middle-class demographic and improved logistics across the region. According to Justin Sweeting, co-founder and head of music at Hong Kong’s Clockenflap festival, and Mia Min Yen, founder of Woozi Studio, the shift is fueled by a post-pandemic surge in … Read more