Hindware: Tailoring Creator Partnerships for Diverse Audiences
Hindware recently launched the #TwoVoicesOneNarrative campaign, using creator-led content to target two distinct consumer segments via its Hindware Italian Collection and Queo brands. According to Arunima Yadav, Head of Marketing for Hindware Bathware & Tiles, the strategy shifted focus from follower counts to audience alignment, partnering with comedian Gaurav Kapoor for the accessible Italian Collection … Read more