Bluesky’s Rise: How “Starter Packs” Revolutionized Social Media Onboarding
The social media landscape is a battlefield. New platforms struggle against established giants, facing the daunting challenge of attracting users away from their existing networks. But Bluesky, the decentralized social media platform, has shown a promising path. A recent study shines a light on their innovative strategy: “starter packs.” This article dives deep into how these curated user lists fueled rapid growth and what it means for the future of social media.
The “Cold Start” Problem and How Bluesky Solved It
Launching a new social platform is tough. Users want content and connections, but building that critical mass takes time. This is the “cold start” problem. Bluesky, however, cleverly bypassed this hurdle. By introducing “starter packs”—curated lists of users that new members could follow with a single click—they offered instant access to a community.
According to research from Lancaster University, TU Darmstadt, and City St George’s, University of London, these starter packs were instrumental in helping Bluesky attract over 30 million users. They offered instant social connections, making the platform immediately engaging for newcomers.
Pro Tip: If you’re building a new platform, consider a similar onboarding strategy. Curated lists, topic-based channels, or even automated follow suggestions can drastically improve initial user engagement.
The Impact: Numbers Don’t Lie
The study’s findings are compelling. Starter packs were rapidly adopted by Bluesky users. Over 335,000 packs were created in the first six months. During peak periods, they accounted for up to 43% of all follow actions. Furthermore, starter packs contributed to nearly 20% of all follow relationships across the study period.
Users included in these packs experienced significant benefits, gaining up to 85% more followers and posting 60% more than comparable users not included. This highlights the potent impact of these curated communities on user visibility and network formation.
The Double-Edged Sword: Popularity Inequalities
While starter packs boosted initial growth, the research also revealed potential drawbacks. They tend to reinforce existing communities, helping users with large followings grow even larger. This raises concerns about deepening the popularity gaps within the platform. This highlights the need for platform designers to balance user growth with equitable distribution of visibility.
The study also noticed that Bluesky’s growth correlated with real-world events, such as the US elections and changes at X (formerly Twitter). During peak migration periods, 20% to 40% of daily follow actions came from starter packs, illustrating their role in helping newcomers quickly find their footing.
Learn more about social media marketing trends and how platforms are evolving.
Future Trends in Social Media Onboarding
The success of starter packs suggests that curated content and streamlined onboarding will become even more critical. We can expect to see more platforms experimenting with:
- AI-powered onboarding: Automated recommendation systems that create personalized follow suggestions based on user interests.
- Community-led curation: Empowering users to create and manage their own starter packs, fostering a sense of ownership.
- Cross-platform integration: Allowing users to import their existing connections from other platforms, easing the transition.
These innovations aim to make it easier than ever for users to find their place and build a thriving online presence from day one.
The Role of Machine Learning
The researchers also used machine learning to analyze the themes driving starter packs. The most popular communities centered on art, politics, gaming, sports, and activism. This underscores the importance of catering to a variety of interests to attract and retain a diverse user base.
Discover how machine learning is shaping social media trends.
Frequently Asked Questions
What are starter packs in social media?
Starter packs are curated lists of users that new members can follow with a single click to quickly establish connections and find relevant content.
How did starter packs help Bluesky grow?
Starter packs provided instant access to communities, making the platform immediately engaging for newcomers and addressing the ‘cold start’ problem.
What are the potential downsides of starter packs?
Starter packs can reinforce existing communities and exacerbate popularity inequalities, potentially leading to an uneven distribution of visibility.
Did you know? The study, “Bootstrapping Social Networks: Lessons from Bluesky Starter Packs,” will be presented at the International Conference on Web and Social Media (ICWSM) in Copenhagen this June, further solidifying the importance of this research.
Are you following any curated lists or starter packs? Share your experience in the comments below!

