Multi-sport games

Record-Breaking Olympic Viewership Signals a Golden Age for Free-to-Air Sports The 2026 Milan Cortina Winter Olympic Games have delivered unprecedented viewership numbers for the European Broadcasting Union (EBU) and its member broadcasters, solidifying the enduring appeal of free-to-air sports coverage. Across key European markets, public service media consistently outperformed expectations, attracting hundreds of millions of … Read more

The French Alps’ preparations for the 2030 Winter Olympics have hit a snag with the unexpected departure of Cyril Linette, the organizing committee’s chief executive. The move, attributed to “irreconcilable differences” with committee chief Edgar Grospiron, underscores the challenges facing the Games’ organization even after the handover of the Olympic flag from Milan-Cortina. The timing … Read more

The Full House: How NBCU’s Olympic Ad Sell-Out Signals a Shift in Sports Broadcasting NBCU’s dominance in Olympic broadcasting is underscored by its complete ad inventory sell-out for the 2026 Winter Games. (Mattia Ozbot/Getty Images) NBCUniversal’s announcement that its advertising inventory for the 2026 Winter Olympics in Milan-Cortina is completely sold out isn’t just a … Read more

The Shifting Landscape of Sports Broadcasting: How Glasgow 2026 Signals a New Era The 2026 Commonwealth Games represent a pivotal moment in sports broadcasting rights. The End of an Era: BBC’s Commonwealth Games Coverage Concludes For nearly seven decades, the BBC has been synonymous with Commonwealth Games coverage in the UK. Their recent loss of … Read more

Brisbane 2032: A Blueprint for the Future of Olympic Infrastructure The selection of Unite32 as the delivery partner for the A$7.1 billion Brisbane 2032 Olympic and Paralympic Games venues infrastructure program marks a pivotal moment, not just for Queensland, but for the future of how major sporting events are planned and executed. This isn’t simply … Read more

LA28’s Bold Move: Naming Rights Revolutionizing the Olympics The upcoming 2028 Olympic and Paralympic Games in Los Angeles (LA28) are poised to shake up the traditional landscape of Olympic sponsorships. By selling venue naming rights, LA28 is challenging the International Olympic Committee’s (IOC) long-standing policy of “clean venues” and forging a new path for revenue … Read more

Tokyo 2020 Scandal: A Look at the Fallout and Future of Sports Sponsorship The Tokyo 2020 Olympics, though delayed by the pandemic, left a legacy of controversy beyond the athletic achievements. A bid-rigging scandal involving major advertising agencies and event organizers has cast a long shadow. As a sports business journalist, I’ve been following the … Read more

Pirelli‘s Olympic Partnership: A Look at the Future of Sports Sponsorship Pirelli, a name synonymous with high-performance tires, has just announced its partnership with the 2026 Winter Olympics and Paralympics, set to take place in Milan-Cortina. But what does this deal signify for the future of sports sponsorship, and what trends can we expect to … Read more