Oceania Holiday Expansion Puts Norwegian Cruise Line’s Premium Thesis To Test
The Pivot to “Ultra-Premium”: Why Experience Now Trumps Price For decades, the cruise industry relied on a “volume-first” model—larger ships, more passengers and aggressive discounting to fill cabins. However, we are witnessing a structural shift. The recent strategic moves by Oceania Cruises, a key brand under Norwegian Cruise Line Holdings (NCLH), signal a move away … Read more