The Los Angeles County Museum of Art (LACMA) is closing a mile-long stretch of Wilshire Boulevard this Saturday for its inaugural Art Parade, a grand opening event featuring 1,400 performers, artists, and students. Organized by museum director Michael Govan and gallerist Jeffrey Deitch, the procession highlights the new David Geffen Galleries and serves as a public celebration of the museum’s role as a cultural “living room” for Los Angeles.
How the LACMA Art Parade is evolving urban public space
The parade transforms the city’s main thoroughfare into a pedestrian-first venue, fulfilling a long-standing promise from Govan to residents regarding the construction process. According to Govan, the museum’s evolution has centered on the idea of “living culture,” moving beyond traditional gallery walls to engage the public directly on the street. This shift mirrors broader national trends where major cultural institutions, such as the High Line in New York or the Broad in Los Angeles, prioritize accessible, outdoor engagement to attract non-traditional museum audiences.
The event is strictly human-powered. According to Naima Keith, LACMA’s senior vice president of education, this requirement ensures the parade remains family-friendly and distinct from the high-octane, motorized spectacles often seen in commercial parades.
What is the history behind this cultural spectacle?
The concept of the Art Parade draws directly from Jeffrey Deitch’s previous work in New York City. Between 2005 and 2008, Deitch produced similar events in SoHo that blended Carnival traditions with the spirit of Berlin’s Love Parade. While the New York iterations were known for their raucous, counter-culture energy, the Los Angeles version is designed to be more eclectic and inclusive of local community groups. Deitch moved to Los Angeles in 2010 and has since sought to adapt this model to the city’s unique, car-centric landscape.

Why the 2028 Olympics matters for future parades
Deitch views this inaugural event as a “dry run” for a larger, city-wide exhibition timed to the 2028 Summer Olympics. The goal is to highlight Los Angeles’s diverse creative community, which extends far beyond the conventional art world. By integrating local performance artists like Amy Kaps and collectives like FriendsWithYou, the museum is testing how to scale intimate, human-powered art projects into a major metropolitan event. This strategy aligns with city planning efforts to increase pedestrian-friendly zones around the new Wilshire/Fairfax Metro station.
Comparison: New York vs. Los Angeles Parade Models
| Feature | New York (2005-2008) | Los Angeles (2025) |
|---|---|---|
| Tone | Raucous, edgy | Eclectic, family-friendly |
| Propulsion | Flatbed trucks, motorized | Strictly human-powered |
Frequently Asked Questions
Is the LACMA Art Parade free to attend?
Yes, the parade is part of the museum’s grand opening weekend, which includes free admission to the new David Geffen Galleries and public access to the festivities on Wilshire Boulevard.
Where does the parade route go?
The procession moves down Wilshire Boulevard, passing the “Urban Light” installation and the David Geffen Galleries, before looping around Fairfax Avenue.
Who can participate in the parade?
Participants are selected through a submission process. For this year’s event, a panel of five museum staffers and Jeffrey Deitch selected 145 projects from 400 total submissions.
If you plan to attend, utilize the Metro Art Bus or the Wilshire/Fairfax Station. Traffic in the Museum Row area will be restricted due to the mile-long closure of Wilshire Boulevard.
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