sabrina ferilli

Italian TV Ratings: A Glimpse into Shifting Viewer Habits

The Italian television landscape is undergoing a fascinating evolution. Recent ratings data from January 28th, 2026, reveals not only which programs captivated audiences but also hints at broader trends shaping the future of viewing habits. While traditional broadcasters still dominate, the rise of streaming and changing preferences are becoming increasingly apparent.

The Reign of Drama: “Una Nuova Vita” Takes the Crown

Canale 5’s new drama series, Una Nuova Vita, starring Anna Valle, debuted strongly, attracting 2.99 million viewers with an 18.7% share. This success underscores the enduring appeal of compelling narratives, particularly those centered around complex characters and emotional storylines. The show’s performance signals a continued demand for high-quality, domestically produced dramas. This mirrors a global trend; Netflix’s success with Italian originals like “Suburra” demonstrates the appetite for local stories with international appeal.

However, the shift from the previous series, A testa alta, featuring Sabrina Ferilli, highlights the importance of consistent renewal and fresh faces to maintain audience engagement. Loyalty is valuable, but broadcasters must continually offer something new to prevent viewer fatigue.

Prime Time Battles: Rai and Mediaset Clash

The competition between Rai (Italy’s public broadcaster) and Mediaset (Italy’s largest commercial broadcaster) remains fierce. Rai’s mini-series Morbo K – Chi salva una vita salva il mondo intero drew a respectable 2.519 million viewers (14.5% share), proving that event television – limited-run series tackling significant themes – can still draw a large audience.

Mediaset’s Canale 5, with Una Nuova Vita, ultimately edged out Rai in the prime-time battle, but the close contest demonstrates a relatively balanced market. This competition drives innovation and investment in content, ultimately benefiting viewers.

The Access Prime Time Surprise: De Martino Upsets Scotti

The access prime time slot (the programming immediately before prime time) saw a surprising upset. Stefano De Martino’s Affari Tuoi (a game show) narrowly beat Gerry Scotti’s long-running La Ruota della Fortuna, attracting 4.966 million viewers versus 4.889 million. This suggests a growing preference for interactive, game-show formats that offer a sense of participation and excitement. The success of Affari Tuoi could prompt other broadcasters to explore similar formats.

Beyond the Main Channels: Niche Programming Finds an Audience

While Rai and Mediaset dominate the headlines, smaller channels are carving out niches. La7’s documentary, Una Giornata Particolare, focusing on Hitler’s visit to Italy, attracted over 1 million viewers, demonstrating an appetite for historical and thought-provoking content. Similarly, TV8’s Champions League coverage continues to draw a dedicated sports audience.

This fragmentation of viewership is a key trend. Viewers are increasingly seeking out content that aligns with their specific interests, leading to the growth of specialized channels and streaming services.

The Rise of Streaming and On-Demand Viewing (The Unseen Data)

The ratings data only tells part of the story. The numbers don’t account for delayed viewing via on-demand platforms, DVR recordings, or streaming services. These platforms are rapidly gaining popularity in Italy, particularly among younger demographics.

According to recent data from AGCOM (Italian Communications Authority), streaming subscriptions increased by 25% in 2025. This suggests that a significant portion of the audience is now consuming content outside of traditional television schedules. Broadcasters are responding by launching their own streaming platforms and making their content available on demand.

The Future of Italian Television: A Hybrid Model

The future of Italian television is likely to be a hybrid model, blending traditional broadcasting with on-demand streaming. Broadcasters will need to adapt to changing viewing habits by:

Investing in high-quality, original content: Dramas, comedies, and documentaries that resonate with local audiences.
Developing robust streaming platforms: Offering viewers the flexibility to watch content when and where they want.
Embracing interactive formats: Game shows and reality TV that encourage audience participation.
Leveraging data analytics: Understanding viewer preferences and tailoring content accordingly.

The January 28th ratings provide a snapshot of a dynamic industry in transition. The broadcasters that can successfully navigate these changes will be the ones that thrive in the years to come.

FAQ

Q: Are streaming services impacting traditional TV ratings?

A: Yes, significantly. The growth of streaming is leading to fragmented viewership and a decline in traditional TV ratings, particularly among younger audiences.

Q: What types of programs are currently most popular in Italy?

A: Dramas, game shows, news programs, and sporting events consistently attract large audiences.

Q: How are Italian broadcasters responding to the rise of streaming?

A: By launching their own streaming platforms, making content available on demand, and investing in original programming.

The Rising Tide of Digital Abuse: How Italy’s ‘A Testa Alta’ Reflects a Global Crisis

Sabrina Ferilli’s new series, “A Testa Alta” (Holding Your Head High), isn’t just a compelling drama; it’s a stark reflection of a growing global epidemic: revenge porn and the broader spectrum of online abuse. The show, focusing on a school principal whose life is shattered by the non-consensual sharing of intimate images, taps into a societal nerve, particularly in Italy, where an estimated two million people have been victims, with women representing 70% of that number. But this isn’t solely an Italian problem. It’s a worldwide crisis demanding urgent attention and proactive solutions.

The Evolution of Digital Violence

Revenge porn, also known as non-consensual intimate image abuse, is just one facet of digital violence. It’s evolved from simple harassment to sophisticated forms of online stalking, doxxing (revealing personal information), and image-based sexual abuse. The accessibility of technology and the anonymity offered by the internet have fueled this rise. A 2023 report by the National Network to End Domestic Violence (NNEDV) found a significant increase in technology-facilitated abuse, with abusers using smart devices, social media, and online platforms to control and monitor their victims.

Did you know? The legal landscape surrounding revenge porn is still evolving. While many countries and US states have criminalized the act, enforcement remains a challenge, and loopholes often exist.

Beyond Revenge Porn: The Broader Threat to Online Safety

The concerns extend far beyond explicit images. Deepfakes – AI-generated synthetic media – are becoming increasingly realistic and pose a significant threat. These manipulated videos and images can be used to damage reputations, spread misinformation, and even extort individuals. The potential for political manipulation and societal disruption is immense. A recent study by Sensity AI estimated that the number of deepfake videos online increased by 800% between 2022 and 2023.

Another growing concern is the use of AI-powered harassment tools. These tools can automate the creation of abusive messages, target individuals with coordinated attacks, and amplify harmful content. Social media platforms are struggling to keep pace with these evolving threats.

Italy’s Response and the Global Push for Legislation

“A Testa Alta” highlights the importance of legal recourse for victims. Italy has made strides in addressing revenge porn with legislation aimed at criminalizing the act and providing support for victims. However, as Ferilli’s character demonstrates, the emotional and social consequences can be devastating, even with legal protection.

Globally, there’s a growing movement to strengthen laws and hold perpetrators accountable. The UK’s Online Safety Bill, for example, places a duty of care on social media platforms to protect users from harmful content. Similar legislation is being considered in other countries, including the United States and Australia.

The Role of Education and Digital Literacy

Ferilli’s call for digital education in schools is a crucial step. Equipping young people with the skills to navigate the online world safely and responsibly is paramount. This includes teaching them about online privacy, critical thinking, and the potential risks of sharing personal information.

Pro Tip: Encourage strong password practices, two-factor authentication, and regular privacy check-ups on social media accounts.

The Future of Online Safety: AI as a Double-Edged Sword

While AI poses new threats, it also offers potential solutions. AI-powered tools can be used to detect and remove harmful content, identify deepfakes, and protect users from online harassment. However, these tools are not foolproof and require ongoing development and refinement. The race between those creating harmful content and those developing defenses is likely to continue.

What Can Individuals Do?

Beyond legislative changes and technological solutions, individual action is vital. This includes:

Reporting abusive content: Most social media platforms have mechanisms for reporting harmful content.
Supporting victims: Offer empathy and support to those who have been affected by online abuse.
Promoting responsible online behavior: Encourage respectful communication and discourage the sharing of harmful content.
Protecting your own digital footprint: Be mindful of the information you share online and adjust your privacy settings accordingly.

FAQ: Navigating the Complexities of Digital Abuse

Q: What is revenge porn?
A: The non-consensual sharing of intimate images or videos with the intent to cause distress or harm.

Q: Is revenge porn illegal?
A: Laws vary by location, but many countries and US states have criminalized the act.

Q: What should I do if I am a victim of revenge porn?
A: Report the content to the platform where it was shared, contact law enforcement, and seek support from victim advocacy organizations.

Q: How can I protect myself from online harassment?
A: Use strong passwords, adjust your privacy settings, be cautious about sharing personal information, and report abusive behavior.

Q: What are deepfakes?
A: AI-generated synthetic media that can be used to create realistic but fabricated videos and images.

The conversation sparked by “A Testa Alta” is a crucial one. Addressing the challenges of digital abuse requires a multi-faceted approach involving legislation, technology, education, and individual responsibility. The future of online safety depends on our collective commitment to creating a more respectful and secure digital world.

Want to learn more? Explore resources from the National Network to End Domestic Violence (https://nnedv.org/) and the Cyber Civil Rights Initiative (https://cybercivilrights.org/).

Ascolti TV 28 gennaio: Anna Valle batte Ferilli, Gerry Scotti ko