Veja’s Supply Chain: Empowering the Workers Behind the Brand
French footwear brand Veja is shifting the focus of its marketing from traditional advertising to documentary storytelling that highlights the individuals within its Brazilian supply chain. By debuting two short films, “Far From the Spotlight” and “Catadores,” at New York City’s Metrograph, the company aims to emphasize transparency in rubber tapping, cotton farming, and waste … Read more