Vertical video

Peacock’s Vertical Video Strategy: Microdramas and Bravo Hits

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Peacock is launching original vertical microdramas, starting with the unscripted series Campus Confidential, to increase mobile user engagement. According to Matt Strauss, chairman of NBCUniversal Media Group, the strategy focuses on serving specific fandoms through mobile-first content, including live sports, interactive games, and automated horizontal-to-vertical video conversion tools. Why is Peacock pivoting to vertical microdramas? … Read more

Jamie Oliver Group Pivots to Microdrama and New Strategic Direction

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The Jamie Oliver Group is pivoting toward a new era of digital storytelling and strategic brand partnerships, marked by a collaboration with creative company Baby Teeth to produce a forthcoming microdrama series. Amidst a broader corporate restructuring, the group is shifting its focus toward short-form video formats, intellectual property development, and high-impact brand alliances. Why … Read more

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