Samsung Z Fold 8 and New Watches Set to Rival Apple

Samsung has revamped its foldable phone line-up with three new models, introducing an entertainment-focused device designed to compete directly with Apple’s anticipated entry into the folding smartphone market, according to company announcements. The South Korean technology giant is rolling out the US$1,200 Galaxy Z Flip 8, the US$1,900 Z Fold 8, and the high-end US$2,100 … Read more

AI Promised the Audemars Piguet x Swatch Wristwatch. China Will Deliver It

The High-Stakes Game of Luxury Accessibility: Lessons from the Royal Pop For decades, the luxury watch industry operated on a simple premise: exclusivity is the primary driver of value. When a brand like Audemars Piguet (AP) allows its design language to enter the mass market, it isn’t just a product launch—it’s a calculated risk in … Read more

Ed Sheeran is the first person on Earth with this IWC chronograph

Ed Sheeran and the Rise of the Celebrity Watch Collector Ed Sheeran’s penchant for fine timepieces is well-documented, and his recent stage appearance sporting IWC’s new Portugieser Chronograph Ceratanium underscores a growing trend: the celebrity watch collector. More than just endorsements, these public displays of horological enthusiasm are influencing consumer tastes and driving innovation within … Read more

Best Affordable Watches Under $350: Style Without the Splurge

The Democratization of Time: How Affordable Watches are Shaping the Future of Horology The world of watches is undergoing a quiet revolution. No longer solely the domain of luxury brands and hefty price tags, quality timepieces are becoming increasingly accessible. As WIRED recently highlighted, a sub-$350 budget can now yield a surprisingly sophisticated and reliable … Read more

She started Waktu Horology, Singapore’s first watch brand dedicated to Malay heritage

A Singaporean entrepreneur is building a watch brand centered around Malay heritage, despite facing initial skepticism and significant financial risk. Dahliah launched Waktu Horology after leaving her previous job, a decision that prompted immediate support from her family, including her husband – an Armed Auxiliary Police Officer – and her mother, a clinic manager. IF … Read more

Pebble Returns: New Smartwatches & Smart Ring at CES 2026

The Quiet Comeback of ‘Fun’ Gadgets: Why Pebble’s Revival Signals a Shift in Tech The buzz at CES 2026 wasn’t solely about flashy AI integrations or foldable screens. A surprising amount of attention centered around a table at The Venetian’s food court, where Eric Migicovsky, founder of Core Devices, was quietly showcasing the rebirth of … Read more

The Best Watches of the 2020s (So Far)

The Ticking Time Bomb: Decoding Future Trends in Watchmaking As a seasoned watch aficionado, I’ve been following the horological landscape closely, and the recent buzz around collaborations and independent brands offers a tantalizing glimpse into what’s next. The conversation highlighted in the article, focusing on the collaboration between H. Moser & Cie. and Studio Underd0g, … Read more

Shinola’s Smallest Watch: A New American Classic?

Shinola and the Future of American Watchmaking: What’s Next? Detroit watchmaker Shinola has been making waves in the horological world for nearly fifteen years. Their journey offers a fascinating glimpse into the evolving landscape of watch collecting and American manufacturing. We’ll delve into the trends shaping the future of brands like Shinola, examining the designs, … Read more

Brad Pitt’s Grail Watch Collection: The Underrated Versions

The Watch World’s Next Moves: What Celebrities and Trends Tell Us The world of horology is more than just timekeeping; it’s a reflection of culture, wealth, and personal style. From the wrists of Hollywood A-listers to the auction blocks, the luxury watch market is constantly evolving. Let’s delve into some emerging trends, drawing insights from … Read more