Stuff Group’s Shift to Christchurch: A Sign of the Times for NZ Print Media?
News publisher Stuff Group has announced the closure of its Petone printing press, impacting 30 jobs. The move, slated for 2027, consolidates all print operations to the company’s Christchurch facility. Owner and publisher Sinead Boucher framed the decision as a continuation of a strategy initiated after acquiring the company for $1 in 2020.
The Economics of Consolidation
Boucher explained that consolidating print operations is a key step in optimizing costs and improving efficiency. The decision wasn’t influenced by the recent change in ownership of the Petone site, acquired from Nine Media in November. the Christchurch consolidation plan was already well underway. This highlights a broader trend within the media industry: the increasing pressure to streamline operations in the face of declining print revenue.
The shift reflects a wider industry challenge. Maintaining multiple printing facilities becomes increasingly unsustainable as readership migrates online. Consolidation allows companies to leverage economies of scale, reducing overhead and potentially reinvesting savings into digital platforms.
Sinead Boucher’s Vision for Stuff
Sinead Boucher, who became owner of Stuff Ltd in 2020 and executive chair in 2023, has consistently emphasized the importance of both profitability and a positive work environment. The move to Christchurch, while resulting in job losses at Petone, includes a commitment to explore redeployment opportunities, including creating new roles at the consolidated Christchurch site.
Boucher’s leadership has been focused on adapting Stuff to the evolving media landscape. Her background as a journalist and media executive, beginning with Fairfax in 1993, provides a deep understanding of the industry’s challenges and opportunities.
The Future of Print in New Zealand
Stuff’s decision isn’t an isolated incident. Across the globe, news organizations are grappling with the decline of print advertising and readership. While print isn’t disappearing entirely, its role is evolving. Many publishers are focusing on niche markets, premium content, or specialized publications to sustain print operations.
The consolidation to Christchurch suggests Stuff is prioritizing a leaner, more efficient print operation to support its broader digital strategy. This strategy aligns with the trend of media companies becoming multi-platform businesses, relying on digital subscriptions, advertising, and diversified revenue streams.
Impact on the Petone Workforce
The closure will impact 30 employees at the Petone site. Stuff Group has committed to consultation with affected staff over the coming weeks and months, exploring opportunities for redeployment within the company. The company acknowledges the disruption this change will cause and is aiming to support employees through the transition.
FAQ
Q: When will the Petone printing press close?
A: The Petone printing press is scheduled to close in 2027.
Q: Where will Stuff’s print operations be located after the closure?
A: All print operations will be consolidated at Stuff’s Christchurch plant.
Q: Will there be job losses as a result of the closure?
A: Yes, 30 jobs will be lost at the Petone site. Stuff Group is exploring redeployment opportunities for affected employees.
Q: Who owns Stuff Ltd?
A: Sinead Boucher became the owner of Stuff Ltd on May 31, 2020.
Did you know? Sinead Boucher’s journey in journalism began with a six-month course at Aoraki Polytechnic in Timaru.
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