Bergenfest Giveaway: Free Widerøe Tickets-But Are They Wasted?
How Branded Merchandise Giveaways Are Reshaping Festival Marketing—And the Environment Widerøe’s green-branded ponchos and hats at Bergenfest highlight a growing trend: airlines, brands, and event organizers are using free merchandise as both a practical solution and a marketing tool—despite environmental backlash. According to a 2024 report by Statista, 68% of festival-goers say they’re more likely … Read more