A new study, based on a survey of 1,458 parent-teen pairs in the U.S., details the methodology used to gather data and ensure its reliability. The research, conducted between September 25 and October 9, 2025, involved a rigorous process of participant selection, data collection, and statistical weighting.
Methodology and Participation
The study utilized a “dyad” approach, meaning each participant group consisted of one teen aged 13 to 17 and one of their parents. Participants were drawn from KnowledgePanel, a nationally representative online research panel maintained by Ipsos Public Affairs, and surveyed in either English or Spanish. A margin of sampling error of plus or minus 3.3 percentage points was calculated for the teen sample.
Potential participants were initially identified as parents of eligible teens through earlier profile surveys. Of the 3,516 parents invited, 2,331 responded, and 2,067 were confirmed eligible. Ultimately, 1,458 parent-teen pairs completed both portions of the survey, resulting in a study-level response rate of 45% and a cumulative response rate of 1.2% when accounting for initial recruitment.
Ensuring Representative Data
Researchers employed a multi-step weighting process to ensure the survey results accurately reflect the U.S. population of parents and teens. This involved adjusting for probability of selection, oversampling of Black and Hispanic parents, and alignment with demographic benchmarks. Separate weights were calculated for parents and teens, with the teen weight building upon the parent weight.
To encourage participation, respondents received a $10 incentive upon completion. Non-Hispanic Black panelists received a $40 incentive.
What This Means for Future Analysis
The detailed methodology outlined in this report provides a strong foundation for interpreting the forthcoming findings of this study. The high eligibility and completion rates suggest a motivated participant pool. However, it’s important to remember that sampling error exists, and the results should be considered within the context of a 3.3% margin of error for the teen sample.
Frequently Asked Questions
What was the timeframe for data collection?
Data was collected from September 25 to October 9, 2025.
How many parent-teen pairs participated in the study?
A total of 1,458 parent-teen pairs completed both portions of the survey.
Was the survey available in languages other than English?
Yes, the survey was conducted in both English and Spanish.
As researchers prepare to release the substantive findings of this study, understanding the rigor of the methodology is essential. How might these detailed methodological considerations influence the interpretation of the results when they are released?
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