The Tequila Takeover: Why the UK is Swapping Gin for Agave
For years, the crisp gin and tonic was the undisputed champion of the British summer. However, a significant shift in consumer behavior is underway. New data indicates that tequila is overtaking gin for the first time as the preferred warm-weather tipple.
This isn’t just a fleeting fad. Trade data from Volza shows a 22% growth in tequila imports between 2024 and 2025, signaling a deeper market penetration. While gin and vodka have traditionally fought for the top spot in the UK, tequila is rapidly closing the gap, mirroring its success in the US where it ranks as the second-most popular spirit after vodka.
From Party Shots to ‘Sipping Tequilas’
The perception of tequila is undergoing a “glow-up.” No longer viewed solely as a shot to be taken with salt and lime, there is a growing demand for premium, high-end “sipping tequilas.” This reflects a broader trend in drinking habits: consumers are drinking less overall but are opting for higher-quality options when they do.
Celebrity influence has played a pivotal role in this transition. Brands such as George Clooney’s Casamigos have encouraged a wider audience to explore tequila as a sophisticated spirit rather than just a party drink.
The Evolution of the Summer Serve
The classic G&T is facing stiff competition from a new wave of tequila-based serves. Many consumers are now ordering a tequila and tonic, seeking a lighter alternative for warmer weather. Other trending combinations include:
- Tequila, lime, and soda
- Tequila with lime and ginger beer
- The Paloma: a refreshing mix of tequila, grapefruit soda, agave, and lime
The Convenience Wave: Canned Cocktails and RTDs
The rise of Ready-to-Drink (RTD) options has lowered the barrier to entry for tequila. Canned cocktails, such as the Moth range and the spicy margarita-flavored BuzzBallz, have introduced consumers to easy-to-drink tequila cocktails.
Retailers are moving quickly to “ride the wave.” Marks & Spencer, which pioneered the “gin in a tin” in 1986, is now expanding its offering to include a canned tequila and tonic. This move highlights how the industry is adapting to the cyclical nature of consumer trends, moving past the snowballs and Harvey Wallbangers of the 80s toward agave-based convenience.
Real-World Impact: From Cornwall to London
The tequila boom is evident across the UK’s hospitality sector. At the Mariners in Rock, Cornwall, the spicy yuzu margarita has become a dominant force; in March alone, the venue sold more than double the number of these cocktails compared to elderflower gin fizzes.
Similarly, in London, the Inception Group—which manages 15 venues including Mr Fogg’s bars—reports that the margarita is now tied with the espresso martini as their most popular cocktail. Meanwhile, in Aldeburgh, The Suffolk has seen its sea buckthorn margarita become a top-selling drink, further proving the appetite for creative, tequila-based mixology.
For more insights on shifting consumer habits, explore our guide on evolving beverage trends or read about the history of canned cocktails.
Tequila Trends FAQ
Why is tequila becoming more popular than gin in the UK?
Tequila’s rise is driven by a shift toward higher-quality “sipping” spirits, the influence of celebrity-backed brands, and the popularity of versatile cocktails like the spicy margarita and the Paloma.
What are the most popular tequila drinks right now?
Beyond the classic margarita, consumers are gravitating toward tequila and tonic, tequila with lime and ginger beer, and the grapefruit-based Paloma.
Is the growth of tequila supported by data?
Yes. Volza trade data shows a 22% growth in imports between 2024 and 2025, and Marks & Spencer reported a 50% year-on-year increase in tequila sales.
Are canned tequila drinks common?
Yes, the RTD (Ready-to-Drink) market is expanding, with brands like Moth and BuzzBallz offering tequila options, and major retailers like M&S launching canned tequila and tonics.
What’s your go-to summer drink? Are you sticking with the classic G&T, or have you made the switch to tequila? Let us know in the comments below or subscribe to our newsletter for more industry insights!