The Amazon Prime Deal Days event kicked off on October 6 and 7, 2026, bringing 48 hours of discounts across more than 35 product categories. These categories include household appliances and electronics.
Amazon Prime Day Membership Costs and Free Trials
Participation in the Prime Deal Days event is restricted to active Amazon Prime subscribers, according to Testaankoop. Consumers who lack a subscription can sign up for a 30-day free trial, though Amazon requires a valid payment card at registration. To enroll, users can visit a dedicated Amazon page and select “Begin je gratis proefperiode van 30 dagen”. Following the trial period, the subscription renews automatically at a standard rate of 2.99 euros per month or 25 euros per year, as outlined by Testaankoop. However, iCulture noted a different regional pricing tier of 4.99 euros per month for the membership. Subscribers can cancel at any time through their Amazon account settings. Membership provides additional benefits including Prime Photos for unlimited photo storage, Prime Gaming, and Prime Video for unlimited movies and series.
Hardware and Device Discounts During Prime Days
The steepest price reductions during the event apply to Amazon’s own branded hardware. Android Planet reported discounts of up to 69 percent on bundles pairing a Blink binnencamera with an Amazon Echo Dot 5th generation, bringing the price down to 49.99 euros from an original 159.98 euros. This discount also extends to Ring smart doorbells, Fire TV Sticks, and Echo Dot speakers. The Amazon Fire TV Stick with voice remote is priced at 51.99 euros, marking a 55 percent reduction from its 114.99 euro list price, according to Android Planet. Meanwhile, iCulture reported that Apple accessories also received markdowns, including 22 percent off the Apple Pencil with USB-C and 30 percent off the Apple Magic Mouse. The Magic Mouse is discounted by 34 euros, and the Apple Magic Keyboard is available for 91 euros, representing a 24 percent reduction that saves 28 euros off the list price.
Additional Savings with the Prime10 Discount Code
Shoppers placing orders of 50 euros or more can apply the promotional code PRIME10 at checkout to receive 10 euros off eligible items, according to Android Planet and BrickTastic. This code can be used once per account. BrickTastic noted that this code applies to a wide range of LEGO products, such as the Tintin rocket priced at 100.99 euros and the Ford Model T at 75.99 euros. Other available sets include the Tower Bridge for 196.99 euros and the Racing Bike for 79.00 euros. This supplementary discount is limited to the first 20,000 qualifying Prime customers who complete their purchases before the event concludes on October 7, 2026, at 23:59.
Frequently Asked Questions About the Amazon Event
What are the exact dates for the Amazon Prime Deal Days?
The event runs for 48 hours across October 6 and 7, 2026, with deals expiring at 23:59 on the final day.
How much does an Amazon Prime subscription cost after the trial?
Testaankoop states the standard rate is 2.99 euros per month or 25 euros per year, while iCulture reports the monthly fee can reach 4.99 euros depending on the plan structure.
What do you need to qualify for the 10-euro checkout discount?
Shoppers must spend a minimum of 50 euros on eligible items, use the promo code PRIME10, and belong to the first 20,000 qualifying Prime customers, as detailed by BrickTastic.
Can non-members access the Prime Day flash sales?
No, Testaankoop confirms that participation requires an active Amazon Prime membership or an active 30-day free trial started during the promotional window.