Take-Two Interactive Software Inc. has secured an Outperform rating and a $285 price target from BTIG analysts, who point to the upcoming November 19 launch of Grand Theft Auto VI as a primary growth catalyst. According to BTIG, anticipation surrounding the title is expected to overshadow the company’s upcoming fiscal first-quarter results as investor focus centers squarely on upcoming launch details.
BTIG Sets Fiscal 2027 Projections for Grand Theft Auto VI
BTIG maintains the highest bookings estimate among industry analysts at $10.65 billion for fiscal 2027, sitting 25% above consensus expectations. According to the firm’s model, Take-Two will sell 55 million units of Grand Theft Auto VI during fiscal 2027 at an average selling price of $59.
That sales volume translates to $3.25 billion in full bookings for the title, representing 48% of the company’s total projected revenue for fiscal 2026. The financial model assumes 45 million units will sell in the fiscal third quarter, followed by 10 million units in the fiscal fourth quarter. Analysts built the projection using an 80/20 split between $80 and $100 price tiers. BTIG notes these figures could prove conservative given early consumer interest in premium-priced editions.
Retail Demand and Pre-Order Indicators
Market enthusiasm appears robust ahead of the release date. BTIG highlighted reports from a French retailer showing that Grand Theft Auto VI pre-orders during the first 24 hours reached six times the volume of other major gaming franchises. This strong early demand supports the broader bullish outlook from Wall Street, where multiple firms maintain Buy or Outperform ratings on Take-Two stock.
Despite the strong momentum, analysts point out that several key details remain unconfirmed. BTIG noted that management has not yet clarified the launch timing for GTA Online, the official release date for a PC version, or the expected long-term lifecycle of the game.
Did You Know?
Pre-orders for Grand Theft Auto VI at a major French retailer hit volumes six times higher than comparable franchise launches within the first 24 hours, according to data cited by BTIG.
Shifting Focus Away From NBA 2K Franchise Growth
Beyond the launch of Grand Theft Auto VI, analysts anticipate investors will monitor the ongoing performance of the NBA 2K franchise. Take-Two management expects growth in recurring consumer spending for NBA 2K to slow significantly during fiscal 2027.
Growth is projected to drop to the high single-digit percentage range year-over-year. That represents a steep deceleration from the growth exceeding 30% recorded in fiscal 2026. BTIG projects that recurring consumer spending will face distinct pressures in the second half of fiscal 2027 as Grand Theft Auto VI captures consumer spending share across the broader industry and within Take-Two’s own catalog.
Frequently Asked Questions
When is Grand Theft Auto VI scheduled for release?
Take-Two Interactive has slated the game for release on November 19.
What is BTIG’s price target for Take-Two Interactive?
BTIG maintains an Outperform rating and a $285 price target on Take-Two stock.
How many units does BTIG expect Take-Two to sell?
According to BTIG’s projections, Take-Two is expected to sell 55 million units during fiscal 2027.
What are the primary open questions regarding the game?
Analysts note that questions remain regarding the release window for GTA Online, the PC version release date, and the overall lifecycle of the title.
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