Unalterable travel trends at Norwegian transport hubs show that foreign tourists, particularly travelers from Asia, are purchasing massive quantities of Norwegian omega-3 products to pack in their luggage, according to reporting by ABC Nyheter. Retailers report customers buying up to 20 packages at a time, driving up sales volumes across major airports and pharmacies.
Airport Duty-Free Sales Surge
Travel Retail Norway expects to sell just under 20 million NOK worth of tran this year, marking a 25 percent increase from the previous year when adjusted for a shorter sales period. Ninety percent of this tran sales volume occurs at airport departures, with Oslo and Bergen serving as the primary transit hubs due to direct international flight routes.
Største fly er Hainan Airlines sitt direktefly fra Oslo til Beijing. Her kan det være tran for 25.000 ombord,
explains Haakon Dagestad, vice-administering director at Travel Retail Norway.
Dagestad notes that while capsules outsell bottled liquid, some customers purchase entire cardboard crates of liquid tran without removing the original plastic factory packaging. Istanbul functions as the secondary connecting destination for travelers heading onward to Asia who also stock up.
Pharmacy Retail Demand on Majorstuen
Vitusapotek on Majorstuen in Oslo reports a parallel surge in customer purchases by international visitors seeking Norwegian omega-3 supplements. Pharmacist David Karimi states that shoppers frequently arrive in small groups to acquire between 10 and 20 items per visit.
De er opptatt av tilbud, holdbarhetsdato, og så er de opptatt av at det er norske merker,
says Karimi, adding that high-concentration capsules remain the most sought-after format.
Storewide pharmacy data for Vitusapotek indicates a 43.5 percent volume growth in omega-3 sales over the past three years. Highly concentrated omega-3 variants alone recorded a 22 percent increase in sales volume over the preceding year, though these figures encompass all consumer demographics rather than tourists exclusively.
Travelers drive Norwegian omega-3 supplement sales at airport departures
Which products do tourists buy most frequently?
Travelers primarily purchase Norwegian omega-3 supplements in capsule form, specifically favoring high-concentration varieties and other discounted Norwegian health products.
Where does the highest volume of airport sales occur?
Ninety percent of duty-free tran purchases occur at airport departures, with Oslo and Bergen acting as the primary destinations due to direct flight connections to Asia.
How much tran does Travel Retail Norway expect to sell?
Travel Retail Norway projects total tran sales to reach just under 20 million NOK for the year.