UEFA reminds national teams of contractual obligations with sponsors after Ronaldo incident


The European Football Association (UEFA) has responded to Portugal captain Cristiano Ronaldo’s removal of a Coca-Cola bottle during a press conference at the current European Championship by informing the teams that they have contractual obligations to the tournament sponsors.

Ronaldo pushed aside Coca-Cola bottles when he sat down to address the media on the eve of the opening Group F matches against Hungary in Budapest on Tuesday.

The 36-year-old put a water bottle and said “Agua” in Portuguese, which made him headlines after this situation.

A day later, France midfielder Paul Pogba, a Muslim, removed a Heineken-branded beer from his front after France’s 1-0 victory over Germany.

“UEFA reminded the participating teams that commercial partnerships are an integral part of organizing the tournament and ensuring the development of the game in Europe, including the youth and women’s competitions,” tournament organizers said on Thursday.

Euro 2020 director Martin Kalin said the main issue was what Ronaldo had done, but that there was an understanding of the situation of players who do so for religious reasons.

Kalin told reporters that contractual obligations relating to sponsors are part of the tournament regulations signed by the national associations.

UEFA will not take any disciplinary action in this matter. Kalin said any penalties would be up to the national associations. He added that UEFA does not intend to impose direct fines on players.

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