UK Social Media Ban: What Is ‘Australia Plus’ and How Will It Work?

by Rachel Morgan News Editor

Prime Minister Keir Starmer is expected to implement “Australia-plus” restrictions prohibiting children under 16 from accessing major social media platforms. The government frames the policy as a move to support parents against technology companies, following a consultation that drew over 116,000 responses. While the timeline for enforcement remains unclear, the proposal includes restricting features like livestreaming and adult-stranger chats, as well as blocking access to sexual or romantic AI chatbots for those under 18.

Did You Know?

When Australia implemented a similar blanket ban on social media for under-16s on 10 December last year, more than 4.7 million social media accounts were deactivated, removed, or restricted in the initial days following the rollout.

Why is the government pursuing these restrictions?

The Prime Minister’s shift toward a ban follows sustained pressure from Labour MPs and cabinet ministers, alongside the precedent set by Australia. In January, more than 60 Labour MPs formally requested that the government introduce an age-based restriction. While Starmer previously expressed skepticism, citing concerns that a ban might push teenagers toward the dark web or create a “cliff edge” for 16-year-olds entering social media without prior experience, the government now views the measure as a response to strong public support. According to the consultation, nine out of 10 responding parents favor the ban.

Why is the government pursuing these restrictions?

What are the challenges to implementation?

A primary obstacle involves the technical methods used to verify user age without relying on invasive measures like government-issued IDs. Currently, the UK’s Online Safety Act, overseen by the regulator Ofcom, allows for “highly effective age assurance” methods, including facial age estimation, credit card checks, and digital ID verification. It remains unclear if this flexibility will persist under the new policy or if more rigid standards will be required. Industry sources and child safety advocates have characterized the current policymaking process as “rushed” and driven by a political timeline.

Social media ban for under-16s "NOT WORKING" as Keir Starmer looks at options

Expert Insight:

The central tension here is between privacy and protection. Moving from the current system—which allows for flexible age assurance—to a stricter, potentially mandatory verification regime creates a significant regulatory burden for platforms. If the government mandates specific, rigid verification methods, it may face legal challenges from tech firms, as industry speculation suggests companies could pursue a judicial review regarding the decision-making process.

How does the Australian experience compare?

Australia’s blanket ban applies to any service allowing social interaction or the posting of material, covering platforms from TikTok and YouTube to Facebook and X. A report from Australia’s eSafety commissioner noted that while a “significant number” of accounts belonging to those under 16 were removed or restricted, a “substantial proportion” of minors successfully kept their accounts, created new ones, or bypassed age-gating systems entirely.

Frequently Asked Questions

What specific features will be restricted for under-16s?
Beyond a general platform ban, the government expects to restrict features including livestreaming and communication with adult strangers. Additionally, those under 18 are expected to be blocked from interacting with romantic or sexual AI chatbots.

What will happen to 16 and 17-year-olds?
Reports indicate that the government intends to impose time limits on social media usage for 16 and 17-year-olds, rather than an outright ban.

Could the government’s decision be challenged?
There is industry speculation that technology firms may seek a judicial review. According to the available information, such a challenge would likely focus on the process by which the decision was made rather than the merits of the ban itself.

Do you believe an age-based ban is the most effective way to protect minors from harmful online content?

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