Indonesian President Prabowo Subianto has inaugurated 1,061 Red and White Village Cooperatives in Nglawak Village, Nganjuk, East Java. The initiative is designed to establish economic and social service centers within villages, providing essential services such as health clinics and savings and loans.
Synergizing Tourism and Local Governance
Deputy Tourism Minister Ni Luh Puspa stated that the program is expected to improve the governance of micro, small, and medium enterprises (MSMEs) and tourism villages. This integration aims to support the development of quality tourism by leveraging community participation.

Of the cooperatives inaugurated, 30 have been linked to tourism villages and integrated into the Ministry of Tourism’s Tourism Village Network, known as Jadesta. This move is intended to transform villages into centers of competitive, inclusive, and sustainable economic growth.
Minister Puspa emphasized that the synergy between cooperatives and tourism villages could strengthen local economies. Potential benefits include job creation, infrastructure development, and the preservation of both environment and culture.
“This initiative is important for strengthening the village economy, creating business opportunities, and supporting the growth of local MSMEs,” Puspa remarked.
Inter-Ministerial Collaboration
To ensure the success of these cooperatives, the Ministry of Tourism is collaborating with the Ministry of Cooperatives. This partnership focuses on sharing critical data regarding tourism potential, local communities, and tourism awareness groups.
This information may serve as the foundation for developing business models tailored to the specific competitive advantages and characteristics of different regions. The collaboration also extends to the development of tourism products and experiences managed by the cooperatives.
the initiative seeks to upgrade supporting facilities, which could provide cooperatives with a more robust business foundation for long-term growth.
Future Implications for Rural Growth
The integration of these services suggests that villages may evolve into more self-sufficient economic hubs. If the collaboration between the Ministry of Tourism and the Ministry of Cooperatives continues, it could lead to a more standardized approach to community-based tourism.
Future developments may include the expansion of the Jadesta network to include more of the nation’s 6,207 tourism villages, potentially increasing the reach of inclusive economic opportunities across East Java and beyond.
Frequently Asked Questions
What is the primary goal of the Red and White Village Cooperatives program?
The program aims to establish economic and social service centers in villages, offering services such as health clinics and savings and loans.
How many cooperatives were inaugurated in Nglawak Village?
A total of 1,061 Red and White Village Cooperatives were inaugurated.
How does the Ministry of Tourism support these cooperatives?
The ministry provides data on tourism potential, local communities, and tourism awareness groups to help develop region-specific business models and tourism products.
How do you think the integration of social services like health clinics into economic cooperatives will affect rural community development?
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