Vice President Gibran Rakabuming Raka inspected the newly revitalized Banyuwangi Main Market in East Java on Friday, marking its official transition into a tourism-oriented facility. The project, funded by the Ministry of Public Works at a cost of approximately Rp152 billion (US$9.3 million), aims to integrate local Osing cultural identity with modern trade infrastructure.
Infrastructure and Design Specifications
The revitalized market occupies a 10,600-square-meter site and is split into two primary buildings located on the northern and southern sides of the complex. According to district officials, the facility is designed as a green building, utilizing a semi-open layout to facilitate natural airflow throughout the shopping areas.

The site houses a total of 397 kiosks and 356 stalls. To improve efficiency for visitors, these spaces are organized into three distinct zones: a wet market, a dry market, and a dedicated culinary area. The architectural design features prominent ornaments representing the Osing people, the indigenous ethnic community of the region.
The Banyuwangi Main Market was constructed with a specific focus on cultural preservation, incorporating architectural elements and traditional ornaments of the Osing people throughout the 10,600-square-meter complex.
Tourism Integration and Economic Strategy
Banyuwangi District Head Ipuk Fiestiandani stated that the market’s layout is intended to function as a tourism destination rather than a traditional trading post alone. By grouping traders based on their goods, the district expects to increase visitor navigability and overall engagement.
The shift toward a tourism-centric model suggests that the facility may soon host various public events to drive foot traffic. This development follows a broader trend in the region, as Banyuwangi has been selected by the tourism ministry for its Clean Tourism Movement pilot program.
The investment of Rp152 billion reflects a strategic effort to modernize regional trade hubs while leveraging local cultural heritage as a tourism asset. By aligning the market’s physical design with the Clean Tourism Movement, the district is likely attempting to capture a larger share of the domestic travel market, which recent data indicates currently accounts for significant tourism expenditure in Indonesia.
Future Outlook
Following the vice president’s visit, where he met with representatives of market traders, the facility is expected to operate as both a commercial hub and a venue for community events. While the current focus remains on the transition to a modern, well-designed market, the district’s long-term plan involves utilizing the space to attract both local and regional visitors, potentially increasing the market’s role in the local economy.

Frequently Asked Questions
What is the total cost of the Banyuwangi Main Market revitalization?
The facility was built by the Ministry of Public Works at a cost of approximately Rp152 billion, or about US$9.3 million.
How is the market organized for visitors?
The market is divided into three main sections—a wet market, a dry market, and a culinary zone—with traders grouped by the types of goods they sell.
What cultural elements are included in the design?
The market features architecture inspired by the Osing culture, with ornaments representing the indigenous ethnic community prominently displayed throughout the complex.
How might the integration of community events change the daily operations of the market for local traders?
Related reading