The festive season is in full swing on Hill Road in Clevedon, Somerset, with independent shops, cafes, and restaurants hoping for a strong pre-Christmas trade. The street, known to many as the filming location for the ITV drama Broadchurch, is a popular destination for both locals and visitors.
Parking Charges Threaten Clevedon’s Independent Businesses
However, a proposal by North Somerset council to introduce parking charges on local streets has sparked concern among Hill Road’s business owners. They fear that paid parking will deter customers, impacting foot traffic, trade, and potentially their livelihoods.
“We’re greater than the sum of our parts. People come here as a destination. It’s the eclectic mix of independents, it’s the community,” says Sandy Prater, owner of Fizz gallery. The proposed charges come after the introduction of parking fees in nearby Nailsea reportedly had a “worrying impact” on local businesses this summer.
The council is proposing a system of 30 minutes of free parking, followed by charges of £1.50 for one hour, £2.50 for two hours, and £3 for a maximum three-hour stay, operating between 9am and 6pm, Monday to Saturday. Traders worry even these nominal fees will discourage casual visits.
Devvon Wilsher-Day, owner of So Gorgeous Bridal, notes that the current two-hour free parking allowance works well for her customers’ appointments. She calls the council’s plans “shortsighted,” emphasizing the economic benefit of local businesses and residents supporting each other.
A Wider Trend of Council Parking Fees
North Somerset is among a growing number of councils facing financial pressures and considering increased parking fees. Similar proposals have met with resistance from traders in St Albans, Surrey, and Shropshire. The council has stated its goal is to create “well-managed and well-maintained parking facilities” that support local economies while addressing climate concerns and generating revenue.
However, some question the effectiveness of this approach. David Sims, owner of Books on the Hill, points out that studies cited by councils may not be applicable to Clevedon’s unique characteristics. He and others fear customers will opt for the free parking available at the Cribbs Causeway shopping centre, located 15 miles away, or choose to shop online.
Conservative Councillor Chris Blades, who also chairs Clevedon town council, suggests a potential legal challenge to the proposals, stating that the town council is “vehemently opposed.” The council has not yet approved the parking charge proposals or set a date for their introduction.
Frequently Asked Questions
What are the proposed parking charges for Hill Road?
The council is proposing 30 minutes of free parking, followed by £1.50 for one hour, £2.50 for two hours, and £3 for a maximum three-hour stay, operating between 9am and 6pm, Monday to Saturday.
Have parking charges been introduced in nearby areas?
Yes, North Somerset council introduced parking charges in Nailsea earlier in 2024, and business owners on Hill Road fear a similar negative impact.
What is the council’s justification for introducing these charges?
The council states its goal is to create “well-managed and well-maintained parking facilities” that support local economies while addressing climate concerns and generating revenue to invest back into parking and transport.
As the council considers its next steps, the future of Hill Road’s vibrant independent businesses hangs in the balance. Will the council prioritize revenue generation, or will it heed the concerns of local traders and residents?
