Norwegian production company Montreux Film & Fjernsyn more than doubled its revenue in 2025, reaching 23,2 millioner kroner up from 9,1 millioner kroner the previous year, according to financial figures cited by E24. The strong financial performance, which included an operating profit of 5,2 millioner kroner and a 5 million kroner dividend payout to owners Erik Solbakken and Jørgen Høst, stems from a long-term strategy focused on developing proprietary television formats with international export potential.
International Breakthrough for “Norges dummeste”
The primary driver behind the company’s growth is the hit TV format “Norges dummeste,” created by Solbakken and Høst. According to data reported by E24, the show secured an average of over one million viewers per episode during its first two seasons on TV 2. Following its domestic success, Montreux partnered with BBC Studios to handle international distribution.
The format quickly expanded across borders. Adaptations launched in Sweden, France, Germany, Finland, and Denmark. The concept reached a major milestone when American broadcasting giant Fox ordered a local version titled “Nation’s Dumbest.” Co-founder Jørgen Høst traveled to the United States to observe the production, describing the studio environment as a surreal experience where everything looks familiar yet completely different.
Did you know? The American adaptation of “Nation’s Dumbest” features talent, including Steve-O from Jackass, dancer Jojo Siwa, and rapper and actor Ice-T.
Long-Term Strategy and Financial Growth
Despite the global rollout, Høst stated to E24 that the 2025 revenue surge is primarily driven by Norwegian productions rather than immediate payouts from international sales. Because format sales require extensive development and local localization time before hitting foreign airwaves, the international agreements are expected to yield greater financial impact in future fiscal years.
Montreux Film & Fjernsyn was established in 2020 by Solbakken and Høst. The company reported four registered full-time equivalents and salary costs totaling 1,4 millioner kroner for 2025. Ownership is split evenly with 40 percent each held by Solbakken and Høst, while The Oslo Company AS holds the remaining share, backed by investors including Reitan Retail AS. Alongside “Norges dummeste,” the company produces content such as the NRK series “Vi skal til VM!,” featuring Erik Solbakken and Morten Ramm following the Norwegian men’s national football team.
Frequently Asked Questions
Who owns Montreux Film & Fjernsyn?
The production company is owned by Erik Solbakken and Jørgen Høst, who each hold 40 percent, with the remaining stake owned by The Oslo Company AS.
What is the international title of “Norges dummeste”?
The American adaptation of the format is produced under the title “Nation’s Dumbest” for Fox.
How much revenue did the company generate in 2025?
According to figures published by E24, Montreux Film & Fjernsyn generated 23,2 millioner kroner in revenue in 2025, more than doubling its 2024 earnings.
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