Wimbledon officials banned Italian tennis player Matteo Berrettini from wearing a beige Hugo Boss outfit during his match against Arthur Fils because the attire was deemed “too brownish” and failed to meet the tournament’s strict all-white dress code requirements. Berrettini, a former runner-up, confirmed the refusal after posting promotional images of the outfit on Instagram.
Why did Wimbledon ban Matteo Berrettini’s outfit?
Wimbledon officials rejected Berrettini’s request to wear a beige jacket during his second-round clash. The Italian player described the garment as “a little bit off-white” and “a little bit brownish” in an interview following his victory over 20th seed Arthur Fils.
According to Wimbledon’s official website, competitors must wear tennis attire that is “almost entirely white.” This rule applies from the moment a player enters the court surround. Berrettini stated that while he had the option to propose an outfit, the tournament organizers refused his specific Hugo Boss selection.
How do players express identity within the all-white rules?
While the rules are rigid, players use silhouettes and textures to maintain personal identity. Naomi Osaka, a four-time Grand Slam champion, utilized a white kimono-inspired outfit to represent her Japanese and Haitian heritage. Osaka told reporters that the kimono is an iconic silhouette that remains recognizable regardless of color.

Other players use the white requirement to experiment with tailoring:
- Novak Djokovic: The 39-year-old wore a white blazer for his first-round match against Wu Yibing.
- Taylor Fritz: The American, also a Hugo Boss athlete, has appeared in flamboyant tailored suits.
These stylistic choices allow players to stand out while technically adhering to the “almost entirely white” mandate set by the All England Club.
What are the risks of flamboyant tennis fashion?
Wearing high-fashion attire carries psychological weight for professional athletes. Taylor Fritz admitted that his tailored suits increase the pressure to perform. He noted that if a player dresses extensively and loses in the first round, they may “look really stupid.”
Fritz suggested that while the outfits might not increase nervousness, they invite public scrutiny. He acknowledged that fans are often “torn” on whether such fashion is an impressive statement or “doing too much.”
Has the Wimbledon dress code caused tension in the past?
The enforcement of these rules has a long history of friction with top-tier talent. Most notably, Andre Agassi boycotted Wimbledon between 1988 and 1990 due to the restrictive clothing requirements. Agassi eventually returned to the tournament wearing all white, later winning the title in 1992 after defeating Boris Becker and John McEnroe.
The tension between traditionalist tournament standards and modern player branding remains a recurring theme in professional tennis. As sponsors like Hugo Boss continue to integrate fashion into athlete wardrobes, the intersection of strict tradition and commercial interests grows more complex.
Frequently Asked Questions
What is the official Wimbledon dress code?
Competitors must wear tennis attire that is almost entirely white, according to Wimbledon’s official regulations.

Why was Matteo Berrettini’s outfit rejected?
The outfit was deemed too “brownish” and “off-white” to meet the tournament’s strict all-white requirement.
How does Naomi Osaka incorporate her culture into her kit?
Osaka has used a white kimono silhouette to honor her Japanese and Haitian heritage while staying within the white dress code.
What do you think about Wimbledon’s strict clothing rules? Does fashion impact a player’s performance? Let us know in the comments below or subscribe to our newsletter for more tennis updates.
