Assassin’s Creed’s Fresh Leadership: A Return to Series Roots
Ubisoft has announced a new leadership team for the Assassin’s Creed franchise, signaling a potential shift back towards the series’ core strengths. This comes after a period of restructuring within the company and amidst ongoing development of multiple Assassin’s Creed projects, including remakes and new installments.
The Team Behind the Change
Martin Schelling will lead as Head of Brand, overseeing the overall strategy and vision for Assassin’s Creed. Jean Guesdon takes the role of Head of Content, focusing on the creative direction of the franchise. François De Billy is appointed Head of Production Excellence, aiming to streamline production practices. All three have extensive histories with the franchise.
Notably, Schelling, Guesdon, and De Billy all previously collaborated on Assassin’s Creed Black Flag and Assassin’s Creed Origins – two titles widely considered fan favorites. Schelling served as Producer and Senior Producer on Black Flag, Origins, Revelations, and Valhalla. Guesdon was Creative Director on Black Flag and Origins, with a history dating back to Assassin’s Creed II. De Billy held various roles on Revelations and Black Flag, and later served as Production Director on Origins and Valhalla.
What This Means for Future Games
The appointment of these veterans suggests a renewed focus on the elements that made Assassin’s Creed successful in the past. Black Flag, for example, is often praised for its compelling open-world, engaging characters, and naval combat. Origins revitalized the series with a larger, more immersive world and a revamped RPG system.
Ubisoft’s announcement specifically mentions that the Assassin’s Creed Black Flag remake is the first project the new leadership team will oversee. However, the remake is likely well underway, meaning the immediate impact of the new team will likely be felt on future, unannounced projects. The team will also operate alongside Andrée-Anne Boisvert, Producer for crossbrand initiatives and Head of Technological Excellence, and Lionel Hiller, VP Brand and Go-to-Market Strategy.
A Focus on Franchise DNA
Jean Guesdon, in a statement released with the announcement, emphasized the importance of staying true to the franchise’s core identity. He expressed his enthusiasm for returning to the series, stating that the universe, characters, and community have always held a special place for him. This suggests a commitment to preserving the essence of Assassin’s Creed while exploring new possibilities.
The Broader Context: Ubisoft’s Restructuring
This leadership change occurs following Ubisoft’s recent “Creative Houses reshuffle,” which involved restructuring development teams and canceling some projects, including the Prince of Persia: Sands of Time remake. The move to place experienced hands at the helm of Assassin’s Creed can be seen as a stabilizing force during a period of transition.
Frequently Asked Questions
Q: Will the new leadership team change the direction of existing Assassin’s Creed projects?
A: While the Black Flag remake is likely far along in development, the new team will influence future projects and potentially refine elements of those already in production.
Q: What can fans expect from the future of Assassin’s Creed?
A: A renewed focus on the core elements that made the series popular, combined with continued innovation and exploration of new gameplay mechanics.
Q: Where can I find more information about the new leadership team?
A: Ubisoft’s official Reddit post details the appointments: https://www.reddit.com/r/assassinscreed/comments/1rclibk/an_update_on_the_future_of_assassins_creed_meet/
Pro Tip: Retain an eye on Ubisoft’s official channels for further announcements regarding upcoming Assassin’s Creed projects and insights from the new leadership team.
What are your thoughts on the new Assassin’s Creed leadership? Share your expectations for the future of the franchise in the comments below!
