Cristiano Ronaldo’s Almería Investment: A Modern Era for Football Ownership?
Cristiano Ronaldo, at 41, is making headlines again, but this time not for goals scored. The Al-Nassr star has taken a 25% ownership stake in UD Almería, a Spanish second-division club. This move, facilitated through his CR7 Sports Investments, signals a growing trend of athlete-investors and the increasing Saudi influence in European football.
The Rise of Athlete-Ownership
Ronaldo isn’t the first athlete to venture into club ownership, but his involvement is particularly noteworthy given his global brand and business acumen. This investment follows a pattern seen with other sporting icons seeking to extend their influence beyond the pitch. The appeal is clear: leveraging personal brand recognition, potential commercial opportunities, and a genuine passion for the game.
This isn’t simply a vanity project. Ronaldo stated his ambition has been to contribute to football beyond playing, recognizing Almería’s potential for growth. The investment is about governance and long-term development, not a late-career playing detour.
Saudi Investment in Global Football
The acquisition is deeply intertwined with the Saudi-led SMC Group, which already held full control of UD Almería since May 2025. This investment builds on the existing Saudi footprint in the club and mirrors the broader strategy of Saudi Arabia’s Public Investment Fund (PIF) in sports, most notably the takeover of Newcastle United. The trend suggests a deliberate effort to increase Saudi influence and visibility within the global football landscape.
UD Almería’s president, Mohamed Al Khereiji, highlighted Ronaldo’s understanding of Spanish football and the potential he sees in the club, both in the first team and at the academy level. This partnership aims to supercharge the club’s commercial game, youth pathways, and overall visibility.
What So for UD Almería
Currently third in Spain’s Segunda División, Almería is chasing promotion back to La Liga after relegation in the 2023-24 season. Ronaldo’s investment is expected to provide a significant boost, not just financially, but also in terms of attracting talent and enhancing the club’s brand. His knowledge of Spanish football, gained during his nine years with Real Madrid, will be invaluable.
The club is strategically positioned for growth, and Ronaldo’s involvement is likely to accelerate that process. The investment isn’t just about immediate results. it’s about building a sustainable and competitive club for the future.
Beyond the Pitch: Ronaldo’s Expanding Business Empire
This investment is part of a larger pattern of Ronaldo diversifying his portfolio. He was recently announced as football’s first billionaire, with income streams extending beyond his playing contract at Al-Nassr to include ventures in hotels, gyms, tech, and branded products like water, underwear, and fragrance. CR7 Sports Investments represents a dedicated arm for sport-focused ventures, signaling a serious commitment to the business side of football.
The Future of Football Ownership
Ronaldo’s investment in Almería could be a catalyst for further athlete-led ownership models. As players grow increasingly sophisticated in their financial planning and seek to leverage their brands, we can expect to see more high-profile athletes investing in clubs, particularly in leagues with growth potential. The Saudi investment trend also suggests a shift in power dynamics within the sport, with new financial players entering the arena.
This move also highlights the growing intersection of sports, business, and entertainment. Football clubs are no longer just sporting entities; they are global brands with significant commercial value.
FAQ
Q: What percentage of UD Almería does Cristiano Ronaldo own?
A: Cristiano Ronaldo owns 25% of UD Almería through CR7 Sports Investments.
Q: Who owns the majority stake in UD Almería?
A: The Saudi-led SMC Group, led by president Mohamed Al Khereiji, holds the majority stake.
Q: Is Cristiano Ronaldo planning to play for UD Almería?
A: Reports indicate this investment is focused on ownership and governance, not a potential playing return.
Q: What league does UD Almería currently play in?
A: UD Almería currently plays in the Spanish Segunda División (second division).
Did you know? Cristiano Ronaldo was announced as football’s first billionaire in October 2026.
Pro Tip: Keep an eye on UD Almería’s performance in LaLiga Hypermotion – their promotion chase could significantly impact their value and visibility.
What are your thoughts on athlete ownership in football? Share your opinions in the comments below!
