The annual US Open tennis tournament kicked off at the USTA Billie Jean King National Tennis Center in Queens, New York, running from August 23 through September 13, bringing athletes to the hard courts and high-profile celebrities to the stands in luxury designer wear. According to reports from both The Zoe Report and event coverage, the tournament overlaps with the approach of New York Fashion Week, drawing notable figures displaying high-end status symbols, designer pieces, and sporty ensembles.
Archival Outerwear and Luxury Timepieces in the Stands
Vogue icon Anna Wintour arrived at the tournament wearing a Prada trench coat featuring a red-and-yellow floral print from top to bottom, according to event fashion reports. The Italian fashion brand originally manufactured the tan piece in 2021, and it recently sold on The RealReal for $2,745. Wintour wore the coat with a tan dress, brown leather boots, and her signature oversize sunglasses, sitting alongside tennis great Serena Williams.
Model Kaia Gerber attended the matches alongside actor Homer Gere, wearing a black sleeveless dress by Yana Matkivski, matching mules, oversized Side Eye New York sunglasses, and a tiger-print Fendi Baguette bag, according to reporting from The Zoe Report. Gerber also flashed a mini Cartier Panthère watch in 18-karat gold, which retails for $28,100, while sipping Honey Deuces with her co-stars from The Shards, including Owen Painter.
Statement Accessories and Designer Collaborations
The event’s blue carpet played host to TV journalist Gayle King, who wore a sleeveless white Yigal Azrouël dress adorned with black stripes and a yellow-and-purple floral print, complemented by yellow pumps, silver accessories, and Balenciaga’s $1,400 small silver Bistro Bag. Seated in the crowd with her husband, Michael Feldman, Today Show co-host Savannah Guthrie wore a black floral dress accented by gold jewelry, diamond rings, sparkling bracelets, a tennis necklace, and Marlo Laz’s $11,810 Spiked Heart Sardinia II necklace.
Tennis great Serena Williams mixed high and low fashion while sitting in the audience, wearing a $75 Nike repel windbreaker paired with higher-value diamond earrings, delicate gold necklaces, and a Van Cleef Alhambra.
Pro Tip: Navigating Tournament Style
According to fashion observers, attendees frequently balance athletic-inspired pieces—such as pleated skirts, tennis whites, and windbreakers—with luxury accessories like high-end watches, designer bags, and statement gold jewelry.
Celebrity Style Variations Across the Grounds
Other notable attendees embraced distinct aesthetic choices during the opening days of the tournament. Singer Tinashe channeled the early 2000s in an embellished white shirt and miniskirt set streamlined by matching wedge sandals, a silver pendant necklace, and sculptural gold earrings, as noted by The Zoe Report. Oscar-winning star Da’Vine Joy Randolph wore a dark brown dress cinched with a matching belt, rounded ombré aviator sunglasses, tan pumps, a gold watch, and diamond post earrings. Additionally, Remy Ma nodded to traditional tennis style with a pleated skirt, crop top, white Dior visor, Miu Miu gingham bow-topped sandals, and a bejeweled watch.
Did You Know?
Beyond the matches on the court, the US Open features extensive brand activations, pop-ups, and culinary partnerships, including traditional tournament beverages like the Grey Goose Honey Deuce alongside specialty items like caviar-topped nuggets from Coqodaq.
Frequently Asked Questions
When does the US Open take place?
The annual tennis tournament runs from August 23 through September 13 at the USTA Billie Jean King National Tennis Center in Queens, New York.
What are typical fashion choices for US Open attendees?
Attendees frequently wear a mix of sophisticated designer dresses, athletic-inspired tennis apparel, and luxury status symbols like high-end watches and designer handbags.
Which brands and pop-ups are associated with the tournament?
Brands including IHG, Mejuri, Cadillac, and La Roche-Posay host partnerships and pop-ups around New York City during the tournament.
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