Eight months after a devastating January fire reduced a historic block on G Street in Arcata to ash and rubble, independent staple Northtown Books reopened its doors Friday, welcoming a crowd that stretched down the sidewalk, according to owner Dante DiGenova. The rebuild marks the end of a long, grinding process for DiGenova, who lost his entire inventory, shelving, equipment, and records in the blaze that destroyed the roughly 60-year-old business.
Rebuilding an Independent Bookstore From Scratch After a Total Loss
According to DiGenova, the January fire left behind a total loss that extended far beyond books to foundational supplies like shipping labels, bags, and basic storefront infrastructure collected over decades. To resurrect the shop at 737 G St., DiGenova reconstructed his entire inventory from a flash-drive backup, reestablished institutional accounts, and negotiated with 60 to 70 publishers to order thousands of titles. Chris Noell custom-built the new bookshelves, while former employees and family members stepped in to help assemble the interior ahead of Friday’s grand opening, according to DiGenova.
Overwhelming Community Turnout and Support in Arcata
According to attendees Tim and Susan Brater, supporting local bookstores remains a priority over buying from online mega-sellers. Longtime customers like Sarah Griswold, who has shopped at the store since age eight, and Cora Jara—who purchased books just days before the fire—joined students and travelers in packing the storefront Friday afternoon. Leslie Kearney, now a resident whose daughter previously attended Humboldt State University, noted that the shop had always been her family’s primary local stop before the disaster.
Frequently Asked Questions
Where is the new Northtown Books located?
The bookstore is located at 737 G St. in Arcata, following the reconstruction of the historic block destroyed by the January fire.
How was the store’s inventory restored?
According to owner Dante DiGenova, the inventory was rebuilt from a flash-drive backup, requiring orders placed through 60 to 70 different publishers.
Who built the new interior shelving?
Chris Noell custom-built the bookshelves inside the new storefront, working alongside former employees and family members.
Did you know? Northtown Books served the Arcata community for approximately 60 years before the January fire completely destroyed the original building and its inventory.
What are your favorite memories of visiting local independent bookstores in your community? Share your thoughts and join the conversation in the comments below.
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