Amazon has dropped the price of the brand-new Apple Watch Ultra 4 to $779.99, down from its $799.00 retail price.
Apple Watch Ultra 4 Launch Discounts on Amazon
The early price cuts target three specific variants of the Apple Watch Ultra 4. Buyers can find the Natural titanium model paired with the Sand Trail Loop (M/L), the Black model featuring the Black Ocean Band, and the Black model with the Burgundy Trail Loop (M/L) listed at $779.99.
Apple shipped the Ultra 4 to stores on September 18, and Amazon introduced the markdown less than a week later. Equipped with a 49mm titanium body, the tough wearable includes the fresh S11 processor, an advanced Health Sensing System, exact dual-frequency GPS, 100m water resistance, emergency satellite connectivity, and a standard battery runtime reaching up to 50 hours.

Series 12 Markdowns and Mac Mini Pre-Order Deals
Beyond the Ultra 4, Amazon has also discounted the Apple Watch Series 12 lineup. Shoppers can purchase the 42mm GPS Series 12 for $389.99 or opt for the larger 46mm GPS Series 12 for $439.99. Both variants carry a $9 discount, marking the lowest prices recorded for the newly released devices.
The retail giant also applied early price cuts to Apple’s unreleased hardware. Pre-order discounts are currently live for the 2026 Mac mini, covering two M6 configurations and an M5 Pro model ahead of the official September 22 launch date.
High-End MacBook Pro and Accessory Discounts
In addition to wearable and desktop deals, Amazon slashed prices on high-end portable computers. A configuration of the 16-inch MacBook Pro featuring the M5 Max chip, 32-Core GPU, 36GB of RAM, and a 2TB SSD received a $900 markdown, dropping the price from $4,399.00 to $3,499.00.
Pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max also brought accessory promotions to the forefront. Major brands including ZAGG and Nomad rolled out protective cases and screen protectors for buyers securing Apple’s latest smartphones.
Frequently Asked Questions About Apple Watch Ultra 4 Deals
What is the sale price of the Apple Watch Ultra 4 on Amazon?
Amazon is offering select Apple Watch Ultra 4 models for $779.99, down from the standard $799.00 retail price.
Which Apple Watch Ultra 4 models are currently discounted?
These promotional markdowns apply exclusively to three distinct styles: the Natural titanium edition accompanied by the Sand Trail Loop (M/L), the Black edition paired with the Black Ocean Band, and the Black edition matched with the Burgundy Trail Loop (M/L).
When was the Apple Watch Ultra 4 released?
Apple officially released and began shipping the Apple Watch Ultra 4 on September 18.
Are other Apple devices discounted alongside the Ultra 4?
Yes, Amazon has also reduced prices on the 42mm and 46mm GPS Apple Watch Series 12 models, select 2026 Mac mini pre-orders, and a high-end 16-inch MacBook Pro with the M5 Max chip.
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