AI and the Future of Work: Hollywood’s Labor Fight Sets a Precedent
The rapid advancement of artificial intelligence is sparking debate across industries, but organized labor is stepping up to shape its implementation. According to Duncan Crabtree-Ireland, National Executive Director & Chief Negotiator of SAG-AFTRA, collective bargaining is proving to be the “fastest and most effective way for the regulation of AI technology.” This comes as AI adoption in the US currently outpaces regulatory efforts.
The ‘Tilly Tax’ and Protecting Performers’ Livelihoods
SAG-AFTRA’s current contract negotiations with Hollywood studios center heavily on AI usage. The union is focused on limiting the apply of AI-generated performers, including digital replicas and entirely synthetic characters. A key proposal is the implementation of a “Tilly tax,” named after Tilly Norwood, an AI actress whose creation drew criticism from the union.
The proposed tax would impose a fee on the use of “synthetic” performers, aiming to equalize the cost of using AI with the cost of employing human actors. Crabtree-Ireland emphasized the require to ensure “economic incentives drive work for humans.” This approach highlights a proactive strategy to safeguard jobs and maintain fair compensation in the face of technological disruption.
Beyond Hollywood: A Broader Labor Movement Response
The concerns extend beyond the entertainment industry. The AFL-CIO, of which SAG-AFTRA is a member, recognizes the potential for AI to displace workers across various sectors. Crabtree-Ireland’s advocacy at the AFL-CIO workers’ summit in Washington underscores the growing awareness of AI’s impact on the labor force and the need for collective action.
Legislative Efforts: The NO FAKES Act
SAG-AFTRA is also advocating for legislative solutions. Crabtree-Ireland has called on Congress to pass the bipartisan NO FAKES Act. This legislation aims to give individuals ownership over their voice and likeness, protecting them from the unauthorized creation of AI-generated replicas – often referred to as deepfakes. The Act seeks to establish legal safeguards against the misuse of personal data in the age of AI.
Did you grasp? Duncan Crabtree-Ireland was honored with the AFL-CIO’s “At the River I Stand” award in January 2024 for his dedication to equity and inclusion.
The Role of Unions in the AI Era
Unions are uniquely positioned to address the challenges posed by AI. Through collective bargaining, they can negotiate agreements that protect workers’ rights, ensure fair compensation, and promote responsible AI implementation. This includes provisions for retraining and upskilling programs to assist workers adapt to the changing demands of the job market.
Pro Tip: Stay informed about legislative developments related to AI and advocate for policies that protect workers’ rights and promote ethical AI practices.
FAQ
Q: What is the “Tilly tax”?
A: It’s a proposed fee on the use of synthetic performers (AI-generated actors) designed to make their use as costly as hiring human actors.
Q: What is the NO FAKES Act?
A: It’s a bipartisan bill that would give individuals control over their voice and likeness to prevent the creation of unauthorized deepfakes.
Q: Why is SAG-AFTRA focused on AI?
A: The union is concerned about the potential for AI to displace actors and devalue their work.
Q: What is the AFL-CIO’s role in addressing AI?
A: The AFL-CIO is advocating for policies and collective bargaining agreements that protect workers’ rights in the face of AI-driven automation.
Want to learn more about the evolving landscape of AI and its impact on the workforce? Explore the SAG-AFTRA website for the latest updates and resources.
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