América Multimedia’s Bold Strategy: Streaming, Sports, and Global Expansion
América Multimedia, parent company of América Televisión, is experiencing significant growth, fueled by a strategic shift towards digital platforms and international content partnerships. The company’s 2025 performance showed double-digit revenue growth, largely driven by the success of its free streaming platform, tvGO, and a growing portfolio of original content.
tvGO: From 6,000 to 2.6 Million Users
tvGO has rapidly develop into a cornerstone of América Multimedia’s digital strategy. Launched as a free streaming service in Peru, it now boasts 2.6 million active users, a dramatic increase from the 6,000 users it had previously. Users spend an average of at least 30 minutes consuming content on the platform. This growth underscores the demand for accessible, free streaming options in the region.
Boom App: Niche Sports and Youth Engagement
The Boom app, focused on non-traditional sports, is also gaining traction, with over 200,000 active monthly users. The app is expanding its content to include debate spaces for young people, particularly around upcoming elections. The goal is to reach 500,000 users this year by prioritizing original content, including podcasts and sports programs related to the World Cup.
Digital Revenue Surge: Targeting 20% in Three Years
América Multimedia is seeing a substantial increase in revenue from non-traditional sources. In 2025, 15% of revenue came from sources beyond traditional advertising, including tvGO, and Boom. The company projects this figure will rise to 25% in 2026, potentially reaching a solid 20% within three years. This shift highlights the growing importance of digital revenue streams for the media conglomerate.
International Partnerships: TV Globo and Beyond
América Multimedia is actively pursuing international collaborations to expand its content offerings and reach new markets. A key partnership with Brazilian broadcaster TV Globo will result in the co-production of three novels, produced by Del Barrio Producciones. These projects are slated to begin production next month and will consist of approximately 60 chapters each.
Content Sales and Format Licensing
The company is also successfully licensing its formats internationally. The show “La Subasta” has been sold to Italy, with discussions underway for sales in Mexico and Central America. “Esto es Guerra” is also in the process of being licensed to television networks in the United States, further diversifying revenue streams.
Argentine Production Powerhouse: Kapow
América Multimedia’s 51% ownership of Argentine production company Kapow is proving fruitful. The series “Envidiosas” is entering its fourth season and continues to be a success, with potential for further seasons and distribution on platforms like Amazon, Netflix, and Disney. Kapow currently has five new projects in development.
Navigating a Changing Media Landscape
América Televisión, the company’s flagship channel, continues to be a core business. The channel experienced increased viewership in 2025, driven by major sporting events like the Copa del Rey and the Club World Cup. The company anticipates continued growth in viewership with the upcoming Copa del Rey and the World Cup.
Competition Heats Up
The Peruvian media landscape is becoming increasingly competitive, with new ownership at Panamericana Televisión and Latina TV. América Multimedia believes this competition is healthy and will drive innovation. The company is confident in its ability to compete, citing its strong programming schedule and successful digital initiatives.
FAQ
Q: How many active users does tvGO have?
A: tvGO currently has 2.6 million active users.
Q: What is the goal for the Boom app’s user base?
A: The goal is to reach 500,000 users this year.
Q: What percentage of América Multimedia’s revenue is expected to come from non-traditional sources in three years?
A: The company estimates that 20% of its revenue will come from non-traditional sources in three years.
Q: How many novels will be co-produced with TV Globo?
A: Three novels will be co-produced with TV Globo.
Did you realize? América Multimedia is responsible for over 80% of the recent increase in television viewership in Peru.
Pro Tip: Investing in original content and strategic partnerships is key to success in the evolving media landscape.
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