Banijay Kids & Family has expanded its footprint in Latin America through a series of content distribution deals with major broadcasters and platforms, including Warner Bros. Discovery and V-me Media. These agreements, announced ahead of the Annecy MIFA market, involve a broad portfolio of titles ranging from the undercover agent series Totally Spies! to the preschool comedy Mumfie, according to company statements.
Which platforms are expanding their kids’ content libraries?
Several major networks are diversifying their offerings to capture younger demographics across Latin America and the U.S. Spanish-language market. Warner Bros. Discovery Latin America has secured rights to Totally Spies! Season 8 and the Italian adventure comedy Topo Gigio. Meanwhile, V-me Media has acquired a slate for its Vme Kids network, including MiniHeroes of the Forest, Sweet Tweets, Mumfie, The Game Catchers, and Stan & Gran, as reported by Banijay Kids & Family.
The Mexican public broadcaster Canal Once is also adding to its inventory for the Once Niñas y Niños channel. Its package includes Chimera Keepers, Hey You! What If…?, Junior Vets, Moominvalley, Silverpoint, and Street Football. Additionally, the Hispanic Information Telecommunications Network (HITN) has licensed a package for its Edye platform, featuring Tee and Mo and The Game Catchers.
Animation currently serves as a vital tool for audience retention. According to data from PlumResearch, animation is the second most important genre for retention on Netflix, accounting for 27% of interest compared to 25.4% for comedy. On Max, it ranks as the top genre at 20.5%.
Why are “neo-evergreen” brands driving streaming viewership?
Streaming services are increasingly relying on “neo-evergreen” content to drive long-term engagement. PlumResearch estimates that these established brands, such as Peppa Pig or One Piece, account for 90% of viewership on global streaming platforms. Banijay Kids & Family is positioning its catalog to mirror this strategy by leveraging legacy intellectual property.
For example, Topo Gigio is based on a character that rose to fame on Italy’s RAI in the late 1950s. Similarly, Totally Spies! remains a high-performing asset; its seventh season reboot achieved a 37% share in the 4-14 demographic in France. The upcoming eighth season is a collaboration between Zodiak Kids & Family France, Gulli, and Warner Bros. Discovery EMEA.
How does animation design impact market performance?
Visual style plays a measurable role in how shows perform across different territories. MiniHeroes of the Forest, produced by Movimenti Production and MoBo, utilizes a specific design language—pop-out colors for characters against natural-toned backgrounds. This approach has proven successful, with the series reaching the number one spot among children aged 4-5 on Italy’s Rai Yoyo, according to Banijay Kids & Family.
When analyzing content performance, look for cross-platform success metrics. Shows that rank in the top 15 for preschool programming on multiple networks, such as MiniHeroes of the Forest on France 5 and Okoo, often indicate a high potential for international syndication.
Frequently Asked Questions
What is the significance of the upcoming Annecy MIFA market?
The Annecy International Animation Film Festival and its market, Mifa, serve as the primary global hub for the animation industry. It is where producers, distributors, and broadcasters finalize licensing deals and discuss co-production opportunities for the coming year.
What defines a “neo-evergreen” title in children’s media?
According to PlumResearch, these are titles that have established long-term brand recognition and consistently drive the “longtail” of viewership on streaming platforms, sustaining interest long after their initial release.
How does Banijay Kids & Family balance edutainment and entertainment?
Cécile Cau, SVP of sales, co-productions and acquisitions, states that the company collaborates with public and commercial partners to curate a mix of content that serves both educational needs and entertainment demand, ensuring the catalog remains a go-to for family programming.
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