Beekeeper Coffee Secures New Investment From NBA Stars

Ready-to-drink coffee brand Beekeeper Coffee secured a new investment round on August 24, 2026, backed by a star-studded group of professional athletes and entrepreneurs led by Klutch Sports founder Rich Paul, according to the brand. The funding will fuel retail expansion, product innovation, and marketing initiatives as the caffeinated beverage brand expands nationwide.

Star-Studded Investor Lineup Joins Beekeeper Coffee

According to Beekeeper Coffee, the investment round is led by Rich Paul alongside NBA players Draymond Green of the Golden State Warriors, Anthony Davis of the Washington Wizards, Zach LaVine of the Sacramento Kings, Fred VanVleet of the Houston Rockets, and De’Aaron Fox of the San Antonio Spurs. PGA golfer Min Woo Lee, Detroit Lions NFL quarterback Jared Goff, and entrepreneur Matthew Pritzker also joined the round.

“Beekeeper is addressing a clear open space in the coffee category with a fresh perspective that aligns with the evolving preferences of a younger generation of consumers,” Rich Paul said, according to the brand’s announcement.

Retail Expansion and Target Store Debut

The newly secured funding will directly support Beekeeper Coffee’s rapid retail expansion and culture-forward marketing initiatives, according to the company. Prior to the announcement, the brand’s canned cold brews were available at retailers such as Erewhon, The Fresh Market, Wegmans, Thrive Market, and Gopuff. The brand also recently debuted in Target stores nationwide.

Did you know? Beekeeper Coffee was co-founded by industry veterans with deep ties to elite sports and lifestyle brands. Co-founders Andrew and Nate Forbes were former minority owners of the Cleveland Cavaliers, while Fara Leff served as COO of Klutch Sports. David Creech led design with Nike and Jordan Brand, and Paul Rivera served as CMO of Springhill Co.

Flavor Innovation and Youth Culture Focus

Beekeeper Coffee specializes in clean-label cold brew lattes featuring real ingredients and bold flavors, according to the brand. Recent product launches, including the Horchata Latte and Hot Honey Latte, have generated significant buzz across social media and grocery baskets.

Beekeeper Coffee Secures New Investment From NBA Stars
Photo: beekeepercoffee.com

“We’re building Beekeeper for a community that’s hungry for flavor and authenticity—and we’re just getting started,” Beekeeper Coffee co-founder Fara Leff said, according to the company. “Having the support of this incredible group of investors, who are not only leaders in their fields but also passionate about our vision, takes our mission to the next level.”

Frequently Asked Questions

Who led the latest investment round in Beekeeper Coffee?

The investment round was led by Klutch Sports founder Rich Paul, according to Beekeeper Coffee.

From Instagram — related to beekeeper coffee investment stars, Beekeeper Coffee

Which athletes are invested in Beekeeper Coffee?

Investors include NBA players Draymond Green, Anthony Davis, Zach LaVine, Fred VanVleet, and De’Aaron Fox, alongside NFL quarterback Jared Goff and PGA golfer Min Woo Lee, according to the brand.

Where can consumers buy Beekeeper Coffee products?

Beekeeper Coffee is available at Target stores nationwide, as well as retailers including Erewhon, The Fresh Market, Wegmans, Thrive Market, and Gopuff, according to the company.

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