Puma and K-pop star Rosé have introduced the athletic brand’s latest Speedcat Etoile collection, bringing a ballet-inspired aesthetic to the racing silhouette. According to Puma, the lineup features satin-inspired finishes, soft suede overlays, and ribbon laces designed to tie into bows on the low-profile shoe.
Puma Speedcat Etoile Launch Details and Pricing
The Speedcat Etoile retails for $110 and officially launches on July 30. According to Puma, shoppers can purchase the collection at Puma.com, Puma flagship stores, and select wholesale partners. The sneaker debuts in three distinct colorways: pastel pink, neutral beige, and classic black. The accompanying campaign features the Blackpink member surrounded by youthful nostalgia and personal mementos from her childhood, as reported by the brand.
The Evolution of the Puma Speedcat Partnership
This release marks the continuation of a partnership that began in 2024 when Puma signed Rosé as a brand ambassador. According to Puma, the artist joined fellow pop star Dua Lipa to serve as the faces of the Speedcat during its major relaunch year. The footwear style originally launched in 1999 as a lifestyle shoe after being created for race car drivers. Following its return, the silhouette gained significant traction, earning the title of the “hottest sneaker in the world” by Lyst in October 2024, ahead of a celebratory event in Milan that December.
Did You Know?
The Puma Speedcat originally debuted in 1999 as a footwear choice inspired by race car drivers before successfully transitioning into a global street style staple.
Previous Collaborations and Apparel Lines
The new ballet-inspired drop follows previous collaborative projects between the artist and the brand. In July 2025, the duo released a summer-ready iteration of the Speedcat featuring a bright orange Formstrip against an ultra-light blue upper, according to Puma. Later that year in August, Rosé unveiled her first full collection with the brand. That capsule included the Speedcat Ballet featuring pointe-inspired laces and the Speedcat OG Premium with statement lacing details enveloping the upper, alongside apparel such as an oversized track jacket, relaxed track pants, a half-zip jacket, a full-zip hoodie, a mesh top, an extra-small duffle, and a Micro Grip bag.
Frequently Asked Questions
How much does the Puma Speedcat Etoile cost?
According to Puma, the Speedcat Etoile retails for $110.
When does the Puma Speedcat Etoile release?
The collection launches on July 30, according to Puma.
Where can you buy the new collection?
According to Puma, the shoes will be available at Puma.com, Puma flagship stores, and select wholesale partners.
What colorways are available for the Speedcat Etoile?
According to Puma, the sneaker is available in pastel pink, neutral beige, and classic black.
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